Behind The Scenes of Advertising

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Behind The Scenes ofAdvertising!

• By Amy Lila

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What Is Advertising?

• Advertising is a way to sell products. The
  advertisers will use a cool logo to catch your
  eye, or a slogan that will stay in your head.
• These logos and slogans can be found everywhere,
  like in magazines, on TV and many more places.
  Keep your eyes open!

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What is Advertising Propaganda?

• Propaganda is what advertisers use to sell
  things. They resort to lying or making other
  companies look bad to make their product more
  appealing.

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Advertising Targets

• Advertisers will do anything to catch your
  attention. Such as putting everything from books
  to swimsuits anywhere, where you can see or find
  them. The targets age depends on the product
  the advertisers are selling. The most common
  targets are between the ages of 13 and 30.
• They target these ages because they are the ones
  who would be most likely to be spending a lot of
  money on their product.

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Length of Commercials

• An average commercial is 30 seconds or less. 15
  second commercials are also common. The
  commercials are this long because thats the most
  time people will look at a commercial without
  losing interest.

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Product Placement

• Product placement is a way for advertisers to
  market their product by showing it in the media.
  They show the product in a well known tv show or
  music video, etc., but they do not mention that
  it is there, like a subliminal message. The
  people watching the show will most likely crave
  the product if this technique is used properly.

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Common Techniques

• Used In Advertising

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Ideal Kids

• Ideal kids is a good way to sell products for
  kids. The kids will see that these kids on the
  commercials are having so much fun with this
  product, that they will want to be just like
  them.
• Ex Smiley Fries You see the kids with the
  smiley fries and they look so happy.

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Life-Like Settings

• Life-like settings is a good way for advertisers
  to make their product look better than it really
  is. Ex Barbie Beach In the Barbie Beach
  commercial they show all the waves and sand, like
  a real beach, but the toy doesnt come with a
  beach.

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Weasel Words

• Weasel words is when advertisers use words like
  exciting and new and improved in their
  advertisement. The words arent always the truth.
• ExKelloggs They use the weasel words - Part of
  a healthy breakfast.

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Family Fun

• Family fun will make the advertisers product
  look like it is fun for the whole family.
• Ex LIFE! In the commercial the family is
  playing this game and they are having a lot of
  fun.

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Excitement!

• Excitement will make you think the product is
  awesome because of the excitement in the faces of
  the characters, or the people in the commercial.
• Ex Rice Krispies In the commercial the kids are
  having so much fun listening to the Snap,
  Crackle, Pop!

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Star Power

• Star Power uses celebrities to make the
  advertisers product look like this star uses it,
  so you should too.
• Ex Britney Spears and Pepsi When people see
  this star with Pepsi, that will make them want to
  be like her. They will want to drink Pepsi too.

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ßandwagon

• Bandwagon will make it seem like everyone is
  doing what the product is promoting, so you
  should.
• Ex Wireless Cell Phone. Are you In?
  Everyone has a cell phone in this commercial and
  they say if you dont have one you are not in.
  In meaning using wireless cells, or being cool!

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Analyzing a Product
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Analyzing McDonalds

• McDonalds is really good at advertising. They
  never change their logo so you can always
  recognize their logo wherever you go. The slogan
  they used to have was We love to see you smile.
  This slogan will put a smile on everyones face
  and will make their stomachs want some of their
  food because they make it sound good.

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Analyzing McDonalds

• Some of McDonalds techniques are to make you feel
  good about buying their food. For example, when
  you buy their food you will be giving money to
  help people at the Ronald McDonald House.

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Analyzing McDonalds

• McDonalds advertisers also want to get a catchy
  slogan stuck in your head so that when you think
  about it, you will want to buy some of their
  food.
• McDonalds new slogan is Im Lovin It.

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Credits

• Images found at the following sites
• www.kelloggs.com//wwe_main.html
• www.ukbritney.tv/
• www.users.rcn.com/qsa/img/
• Interdeign.ca/h/game-of-life.html
• www.kode-fu.com/ shame/2002_04_07_archive.shtml
• news.bbc.co.uk/.../newsid_259000/ 259426.stm
• www.popularpoker.com/ games_specialFeature.html

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More Credits

• www.giorgiaclub.com/barbiesite/
• www.bbc.co.uk//scitec/keystage_three.shtml
• www.eyeranian.net/archives/ 2003_08.html
• www.mcdonalds.ca/
• www.funset.com/ funsetgrill.html
• www.postershop.com/Coca-Cola/ Coca-Cola-Logo-B
• www.battlefieldearth.com/ news/betv.html
• www.wesco.ltd.uk/ fullproduct.php?ID50
• www.freecellphonesguy.com/ freecellphonesguy-t
• www.yesnet.yk.ca/schools/wes/

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Special Thanks To...

• Ms Pearl-Hodgins
• Sofie Maurice
• Lila
• Amy
• And our parents..just cause.if we didnt say
  thanks.theyd probably get mad!!!