Census Bureau

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Census Bureau Whats New in the 2002 Economic
Census www.census.gov/econ2002
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Census Terminology

• Economic
• data collected from businesses
• Demographic
• data collected from households

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Surveys vs Economic Census

• Surveys
• Annual, quarterly, monthly
• Limited detail
• Mostly national

• Census
• (years ending in 2 7)
• Every 5 years
• Industry/product detail
• Detailed Geography

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Economic Census Provides

• Detailed information on the structure of the
  economy
• What industries exist
• Where they are located
• What inputs they consume
• What outputs they produce
• What markets they serve

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Economic Census Coverage
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The Economic Census is indispensable to
understanding Americas economy
--Alan Greenspan, Chairman, Federal Reserve
Board of Governors
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Public Sector Uses

• Benchmarking
• Tracking economic change
• Attracting new businesses
• Assisting business development

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Sound and timely economic data are the fuel
that powers business decision making
--Thomas J. Donohue, President, United States
Chamber of Commerce
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Private Sector Uses
Study your industry Market share Product
trends Strategic planning
Whats my share? How does my firm compare?
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Private Sector Uses
Study your industry Market share Product
trends Strategic planning Study business
markets Site locations Sales territories Foreca
sting sales
Where are my customers? suppliers? competitors?
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Private Sector Uses
Study your industry Market share Product
trends Strategic planning Study business
markets Site locations Sales territories Foreca
sting sales Evaluate investments Estimate
market size Data for loan applications
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2002 Economic Census Key Dates
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2002 Economic CensusWhats New?

• New Questions
• E-commerce sales
• Supply chain (including outsourcing)
• Leased employees

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2002 Economic Census
Whats New?

• Better questionnaire design
• Forms customized for more industries
• Internet-based help-site
• Electronic reporting - downloadable forms

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Many businesses wont get a form

• Very small businesses
• Nonemployers
• Very small employers not sampled
• Most locations of multi-unit firms
• Forms go to company headquarters
• Excluded industries
• Agriculture, forestry, fisheries schools labor,
  political, religious organizations

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2002 PublicityInformation kit

• Public Service Ads
• Material for articles
• Press releases
• Story ideas
• Local data from 1997
• Data uses
• Questions and answers

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2002 PublicityKey intermediaries

• General media
• Broadcast media
• Newspapers
• News magazines
• Business media
• Business publications
• Trade associations
• Chambers of commerce
• Data centers

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Three waves of publicity
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Public Service Ads can take many forms
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Public Service Ads can take many forms
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2002 PublicityYou can help!

• Newsletters
• Internet sites
• Training / conferences
• Contacts with local media
• Give media local angles
• Gathering testimonials

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2002 Economic Census Timetable for Publicity
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2002 Publicity Useful website addresses

• For everyone, including users
• www.census.gov/econ2002
• For businesses with a form www.census.gov/eco
  nhelp
• For promotion
• www.census.gov/2002promo

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?? Questions ??
For more information -- econ_at_census.gov (301)
763-2547 or [phone]