Friend Raising for Rotary AM Strategies for Identifying, Cultivating and Soliciting New Members

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Friend Raising for Rotary AMStrategies for
Identifying, Cultivating and SolicitingNew
Members
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Membership Pyramid
Super Rotarian
Regular Member
Involved But Not Yet A Member
Aware But Uninterested
Unaware
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The Five Is

• I nvestment
• I nvolvement
• I nterest
• I nformation
• I dentification

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Why People Belong

• They believe in the mission Service Above Self.
• They enjoy belonging it makes them feel good.
• They believe in the ultimate impact of particular
  Rotary project(s).
• They respect the Rotarys leadership or its
  regular members.
• They have been previously involved in one of
  Rotarys program(s).
• They are influenced by an active Rotarian.
• They have served in a special capacity with the
  Rotary.

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Annual MembershipGrowth Possibility
care about cause
volunteer donate
recruit others
lasting relationship
Member 1
Member 2
Member 3
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Benefits of Membership

• Networking
• Enlarge circle of business and professional
  acquaintances
• Rotarians represent a cross-section of their
  communitys business owners, executives,
  managers, political leaders, and professionals
  people who make decisions and influence policy
• Service
• Many opportunities for humanitarian service, both
  locally and internationally
• Programs address concerns such as health care,
  hunger, poverty, illiteracy, and the environment
• Friendship
• Rotary was founded on fellowship
• Enjoy camaraderie with like-minded professionals
• Travel to almost every city of the world
• Family
• Worlds largest exchange and educational programs
• Provide innovative training opportunities and
  mentoring for young leaders, and they involve
  family members
• Ethics
• Encouraging high ethical standards and respect
  for all worthy vocations
• Leadership
• Develop skills in team-building, fundraising,
  public speaking, planning, organization, and
  communication
• Being a Rotary leader provides further experience
  in motivating, inspiring, and guiding others

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Methods for RecruitingNew Members
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Opportunities to InvolveProspective Members

• BAG (Bring A Guest) Day
• Regular Meetings
• Volunteer Opportunities
• Hess Street School
• TEAD
• Tree Planting
• Jamesville
• Special Events
• Paul Harris Dinner
• BBQ/Auction
• Wesley Christmas Store
• Goodwill Days

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Membership Drives Are
Flexible
Dynamic
Establish meaningful relationships Create the
broadest possible base of prospective members
new classifications Assist with revenue
development
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Prospective Members

• Family members
• Clients and/or customerspeople with whom you do
  business
• Friends and acquaintances
• Targeted individuals

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The Master Plan
Ask!
Determine Connectivity
Identify Prospective Members
Develop Our Brand Mission, Vision, Values
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Questions? Comments?Thoughts?