Does your chapter currently offer workshops/certificate programs?

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• Does your chapter currently offer
  workshops/certificate programs?
• Do you gather feedback from members to determine
  topics of interest?
• Have your members expressed interest in programs
  on topics you dont currently offer?
• Have you attended an ASTD Certificate Program?

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Pilot Program Feedback
Certificate Partnership Menu
Chapter Interest
Communicate
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Successful Partnership

• Programs ASTD Initiates
• Programs Your Chapter Initiates

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Session Overview

• ASTD Certificate Programs

• Certificate Program/Chapter Partnership Menu

• Tips for Success

• Getting Started/2007 Planning

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ASTD Certificate Programs

• Practical
• Skill-building
• Facilitated by practitioner
• Team format
• 20-25 participants
• Variety of topics
• CEUs and certificate of completion

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Certificate Programs the CPLP
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Certificate Programs
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Certificate Programs

• And others coming soon

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Partnership Opportunity

• Geographic growth to meet needs of ASTD customers
• Collaborative effort
• Tiered menu to meet needs of chapters of all
  sizes
• Gives chapter opportunity to expand visibility in
  region, increase value to members, connect with
  new members, and provide programming on diverse
  topics

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Certificate Program/Chapter Partnership Menu

• ChIP (Chapter Incentive Program)
• ChIP PLUS!
• Certificate Program Partnership

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ChIP (Chapter Incentive Program)

• What is ChIP?
• Who initiates
• Program content
• ASTD responsibility
• Risk
• Chapter responsibility
• Chapter receives

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ChIP ExampleTraining Certificate Program3-days
ASTD (National) Member 1195, Nonmember 1395

• 5 chapter members register for an already
  scheduled ASTD Certificate Program using their
  chapter ChIP code
• Chapter receives a check for 10 of the
  registration revenue for those 5 chapter members,
  approximately 600
• 1195 x 10 119.50 x 5 chapter registrants
  597.50

exact amount based on specific program price and
member/nonmember status of ChIP code registrations
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ChIP PLUS!

• Who initiates
• Program content
• ASTD responsibility
• Risk
• Chapter responsibility
• Chapter receives

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ChIP PLUS! ExampleTraining Certificate
Program3-days ASTD (National) Member 1195,
Nonmember 1395

• 5 chapter members register for an already
  scheduled ASTD Certificate Program using their
  chapter ChIP code
• Chapter receives a check for 10 of the
  registration revenue for those 5 chapter members,
  approximately 600
• PLUS! 1 complimentary registration at the local
  Training Certificate Program (valued at 1195 -
  1395)

exact amount based on specific program price and
member/nonmember status of ChIP code
registrations
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Certificate Program Partnership

• Who initiates
• Program content
• ASTD responsibility
• Risk
• Chapter responsibility
• Chapter receives

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Certificate Program Partnership
ExampleTraining Certificate Program3-days ASTD
(National) Member 1195, Nonmember 1395

• Program sold out at 25 participants
• 20 of revenue paid to the chapter, approximately
  7500
• 1 complimentary registration at chapter initiated
  Training Certificate Program (valued at 1195 -
  1395)

exact amount based on specific program price and
member/nonmember status
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How to Run a GOLD STAR ASTD Certificate Program

• The process well follow
• Guidelines based on ASTD best practice
• Scope of project and resources needed

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• Certificate Program Partnership Tips for Success

thanks to the Fort Worth Mid-Cities Chapter for
sharing lessons learned
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Planning

• Research ASTD and other organizations program
  schedules to ensure interest in topic and
  appropriate timing

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Planning

• Plan the program well in advance to allow
  sufficient time for marketing (by ASTD and the
  chapter)

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Planning

• Plan the program in conjunction with your
  chapters monthly meeting or a conference (i.e.
  program during day, meeting at night)

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Marketing

• Contact ASTD Chapter Services to receive an excel
  spreadsheet with ASTD National members in your
  area

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Marketing

• Promote the program on your chapters Website,
  newsletter, e-blasts, and at meetings

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Marketing

• Chapter initiated programs will be marketed by
  ASTD National so count on non-chapter members
  attending. Promote chapter membership and
  resources at the certificate program.

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Logistics

• Pick a facility that is convenient for local
  participants, but also close to an airport and
  hotels for out-of-town participants

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Logistics

• Be creative with the menu! (i.e. use dessert
  that comes with lunch as the afternoon snack)

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Logistics

• Facilities that allow outside catering are often
  less expensive than hotel food service

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Partnering

• Stay in regular contact with your ASTD staff
  representative

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Partnering

• Work with a local corporation or training center
  to get reduced pricing on meeting space

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• Use Partnership Menu to
• expand visibility in your region
• increase value to your members
• connect with new members
• provide programming on diverse topics
• grow chapter revenue

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2007 Planning

• 2007 Calendar
• ASTD Education send e-mail in November to all
  chapters where ASTD has scheduled certificate
  programs in 2007
• Calendar posted in the Chapter Leaders Connection
• E-mails sent 1-2 months prior to start of each
  quarter with details

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Getting Started

• ChIP Take advantage of ChIPs at any point
• ChIP PLUS! Respond to the e-mail to take
  advantage
• Certificate Program Partnership Contact ASTD
  Education to discuss initiating a new certificate
  program in your area

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Questions?
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Courtney Vital KriebsASTD Educationckriebs_at_astd
.org703.838.5847
Dara DirthASTD Educationddirth_at_astd.org703.683.
8129