Excellence

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Excellence Exposure
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Telling Stories
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Telling Stories
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How do we tell our own story?
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Telling our story
The Audience
Yes, the E-Zine/Site will reach everyone,
everywhere. But realistically some people (like
donors, students, parents, alumni, foreign
dignitaries, academics, industry folks, etc.)
will be more interested in interacting with the
CFAC. In fact, these groups will self-sort into a
ranking of relative interest levels and content
preferences through usage.
Humans who care or will care about BYU and the
CFAC
All Humans
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Audience Needs
Telling our story

• Donor I need to feel like my donation is
  helping the College achieve its mission.
• Parent I know my student is in the right place
  when I see the College fulfilling its mission.
• Friend of BYU I need to see that how the CFAC
  helps BYU achieve its mission.
• Foreign dignitary I respect the CFAC when I see
  it fulfilling its unique and admirable mission.
• Etc.

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Telling our story
Unifying, Animating, Overarching Message The
CFAC is fulfilling its mission and the aims of
BYU in compelling, noteworthy, relevant ways and
with increasing reach and importance.
CFAC
The Audience
Departments Deans Office Faculty/Staff Students P
erforming/Touring Ensembles Visiting
Artists Galleries/Exhibits Publications Performanc
es BYU The Church Awards/Accomplishments
A sustainable, dynamic content aggregator,
structured for self-service use by target
audience segments, designed and maintained
through the simplest means and technology.
Humans who care or will care about BYU and the
CFAC
All Humans
Natural Wealth of Content
Natural Interest Segments
Bridges the gap, tells our stories, satisfies
needs of key audience segments.
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Telling our story
Generates/Reaffirms (perceived) value of CFAC
CFAC
The Audience
Deans Office Faculty/Staff Students Performing/To
uring Ensembles Visiting Artists Galleries/Exhibit
s Publications Performances BYU The
Church Awards/Accomplishments
A sustainable, dynamic content aggregator,
structured for self-service use by target
audience segments, designed and maintained
through the simplest means and technology.
Humans with a good reason to care about BYU and
the CFAC
All Humans
Natural Wealth of Content
Natural Interest Segments
Generates/Reaffirms affinity for CFAC
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Telling our story

• Lets jump to the head of the pack with
  technology to match our message (video, audio,
  internet, etc.)
• Remember who we are
• Art!
• Communications!

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The vehicle

• A new website/e-zine
• Named FOCUS for todays demo
• Experience oriented (see, hear, read, interact)
• Facilitates relationships between CFAC and key
  audiences
• A sustainable, dynamic, content aggregator
• a work in progress!

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FOCUS demo
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HR Structure

• Based on student mentoring model
• Student-driven work with regular mentoring
  sessions
• Web interface database designed to facilitate
  frequent online interaction between mentors and
  students
• Capitalizing on community professional (a/o
  alumni) involvement
• Built to expedite publishing of consistent,
  focused content(minimal red tape, committee work,
  etc.)
• Minimum burden on faculty

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Advisory Chairperson Overall Excellence Constituen
t Relations, Drive Site Usage Streamlined people
process management
Audience Donors, Friends of CFAC, Prospective
Students, Parents, Foreign Academics, etc.
Content Creators Students, Faculty, Alumni,
Awards, Concerts, Exhibits, Donors, etc.
Student Programmer
Information Development
User Experience Development
Web-Based Content Submission Interface
Editorial Advisor Excellence of Information
Design Advisor Excellence of User Experience
Student Designer
Student Editor
Student Media Developer
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So, how much will it cost!?

• Depends on intensity of media experience, extent
  of content, and rate of content renewal
• Two different costs Initial Outlay vs.
  Maintenance
• IO
• Intensive media experience
• Development of database, content creator
  interface, flash framework with XML guts, eye
  candy design, etc.
• Maintenance
• Advisory trio 0 - ? (are they professional
  volunteers, faculty, both?)
• 4 students _at_ 10-20hrs/wk _at_ 10/hr
• 400-800/wk or 20k-40k/yr

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Consider ROI
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Q A