Consumer Health Funding

1
Consumer Health Funding

• Tuesday, November 6, 2007
• 1000am 1100am
• Call 1.888.813.8477
• Participant passcode 934901
• https//webmeeting.nih.gov/funding/

2
Consumer Health Funding

• Kathel Dunn, MSLS
• Associate Director,
• National Network of Libraries of Medicine
• Middle Atlantic Region

3
Agenda Objectives

• Grants and awards
• NN/LM awards
• Basic elements of the NN/LM application
• Needs Assessments
• Goals and Objectives
• Methodology
• Budget
• Evaluation
• Q A from you, from reviewers

4
Types of Grants Funding Ops.

• NN/LM Funding
• http//nnlm.gov/mar/funding/
• Government Grants
• Grants.gov http//www.grants.gov
• NLM http//www.nlm.nih.gov/ep/extramural.html
• NIH http//grants1.nih.gov/grants/index.cfm
• HHS http//www.hhs.gov/grantsnet/
• Private Corporations Foundations
• Foundation Center http//fdncenter.org/

5
NN/LM Funding Awards

• For full and affiliate network members
• Exhibit Awards
• Training Awards
• MedlinePlus Go Local
• MicroAwards
• For full network members
• Technology Improvement Awards

6
NN/LM Awards Side Note

• Must be a member
• How to find out if you are a member?
• Go to http//nnlm.gov/members/adv.html
• For membership information, go to
• http//nnlm.gov/mar/services/renewal/newmember.htm
  l

7
Project Ideas

• Promote and market librarys health information
  services
• Provide train-the-trainer sessions for public
  librarians
• Host health lecture series with local or regional
  experts
• Exhibit at a conference that focuses on health,
  disease prevention or health promotion

8
Before the Application

• Gather background information on the need to be
  addressed
• Identify project needs
• Staffing
• Equipment
• Supplies
• Sketch a rough draft of the budget
• Determine who will write the application

9
Sections of the Application
Need
Budget
Market
Plan
Method
Evaluate
10
Needs Assessment

• Interviews
• Focus Groups
• Questionnaire

11
Interviews

• Interview someone in the target population you
  would like to work with
• If you know someone
• Parent, support group attendees
• If you dont know someone but know someone who
  knows them network!

12
Focus Groups

• Hold a focus group of the targeted population
  that you would like to work with
• Parents
• Support groups
• Community organizers

13
Questionnaire

• Survey your target population
• Questions posted to a listserv
• Email or web survey
• Paper survey
• In-person survey

14
Identification of Target Population and
Geographic Area

• Use background data
• Be as specific as possible
• Group
• Demographics
• Census information - Populations
• Socioeconomic data

15
Project Goal and Objectives

• What do you want to accomplish with the project
  overall?
• List goals and objectives
• Goal Increase teachers awareness of HealthyNJ,
  health web site for New Jersey
• Objectives
• Conduct training sessions at six partner schools
• Develop liaison with Department of Education
• Publicize HealthyNJs only in New Jersey
  resources
• List each goal individually

16
Methodology and Approach
The Meat of the Application

• How will you address the need?
• How will you meet each objective?
• Details, details, details
• What is the timeline from start to finish?
• Who will staff the project?
• What are their qualifications?
• CVs

17
Budget - dos

• Be specific
• Example
• Need 500 for promotional items NO
• Need 500.00 for customized mousepads at 2.25
  each for a total of 200 mousepads plus tax,
  shipping YES

18
Budget donts

• Dont list anything in budget thats not in
  project title, description, etc
• Example
• Project is for a training session to teach PubMed
• Budget request is for 300.00 for a fax machine
  ???

19
Evaluation

• Must be measurable and quantifiable
• Will be based on the baseline data
• Evaluate each goal and objective.
• Use
• Measuring the Difference Guide to Planning and
  Evaluating Health Information Outreach
• by Catherine M. Burroughs M.L.S.
• available online at http//nnlm.gov/evaluation/
  guides.html
• Outreach and Evaluation Resource Center
  http//nnlm.gov/evaluation/
• Contact NN/LM MAR office if you need a copy

20
Exercise Program Planning
21
Everyones Public Library

• City is focused on
• flu shots
• smoking ban
• restaurant inspections
• In a county with a large Spanish-speaking
  population

22
Need Statement
Everyones Public Library in Somewhere, NJ will
collaborate with the City Department of Health in
promoting flu shots, their benefits and where to
go to obtain free flu shots. The City saw a
higher percentage of flu cases in the last year
than neighboring counties saw.
23
Needs Assessment

• The Everyones Public Library librarians asked
  older adults on two successive Fridays, in a
  paper-based, at-the-door survey, if they used the
  internet for health information, what sites they
  used and if they knew how to look up information
  on flu shots. The results of the mini-survey
  were 50 used the internet for health
  information, 50 of the health information users
  used a search engine for locating information and
  most were unaware of how to use the internet to
  find location information (location of flu shots).

24
Identification of Target Population
Everyones Public Library is located in Union
County New Jersey, the 3rd most populous county
in New Jersey with native Spanish language
speakers, according to the 2000 census.
Everyones Public Library serves a city of
25,000 with a high percentage of older adults
(20 of the population). Previous library surveys
indicate that the older adult population uses the
library on average of once a week.
25
Project Goals and Objectives

• Goal To increase older adults awareness of free
  flu shot availability and where on the internet
  to turn for reliable health information
• Objective 1 Provide training to library staff on
  HealthyNJ web site, particularly on locating flu
  information and flu shot locations
• Rationale
• Objective 2 Promote HealthyNJs web site and
  usefulness for older adults
• Rationale

26
Methodology

• The Library will host RML staff to teach the
  class, From Snake Oil to Penicillin Evaluating
  Consumer Health Information on the Internet for
  seniors
• The Library will give out promotional items and
  written materials at the class and in prominent
  locations in the Library promoting HealthyNJ and
  flu shot information
• The Library will promote its activities to
  seniors and to the City Department of Health

27
Evaluation

• Tie evaluation to objectives
• Pre/post assessment
• Behavior track use of materials, web site hits
• Knowledge know more after the activity?
• Attitude satisfaction or greater willingness to
  use?

28
Exercise Evaluate Outreach Conference Award
Applications

• Conference 1

• Conference 2

• Purpose open a dialogue on community diversity
  and serve as a model for other hospitals,
  community health centers, public libraries that
  wish to broaden their outreach, build strong
  community partnerships and increase their
  effectiveness in integrating diversity and
  eliminating disparity in healthcare.

• Purpose to provide health professionals and
  hospital staff with an educational and practice
  opportunity to develop an awareness of health
  literacy issues and improve communication skills
  with individuals in the Valley region of MAR. It
  will present practical information that will help
  participants implement the new health literacy
  requirements of JCAHO.

29
Agenda

• Conference 1

• Conference 2

• 800am 1200pm
• Topics to be explored
• Unique aspect of community?
• Misunderstandings based on educational
  attainment, language barriers, and cultural
  belief systems be reduced?
• How can healthcare providers make outreach more
  effective?

• 800am 830am Registration
• 830 835 Welcome remarks
• 835 845 Introduction
• 845 915 Overview What is Health Literacy and
  Why is it an important public health issue

30
Partners Evaluation

• Conference 1

• Conference 2

• No co-sponsors
• No letters of support
• No evaluation stated

• Two co-sponsors (in addition to applicant
  organization)
• 10 letters of support
• Attached copy of evaluation

31
QUESTIONS?

• Kathel Dunn
• NN/LM MAR
• 212.263.4197
• 1.800.338.7657
• dunn_at_library.med.nyu.edu