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Critical Thinking About Political Messages: Media Literacy

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Title: Critical Thinking About Political Messages: Media Literacy


1
Critical Thinking About Political Messages Media
Literacy 21st Century Learning
  • Frank W. Baker
  • Media educator
  • fbaker1346_at_aol.com

August 20, 2007
2
The War Workshops
  • October 4
  • SCCSS
  • pre-conference
  • half day
  • November 2
  • SC ETV Columbia
  • full day workshop

3
(No Transcript)
4
Critical thinkingmedia literacy questions
  • Who created the message?
  • For what purpose?
  • For which audience(s)?
  • Using what techniques?
  • Video and audio
  • What might be omitted and why?
  • Where can I go to verify the info?

5
(No Transcript)
6
  • Our Founding Fathers understood that a
    democratic republic could not survive without an
    informed and participatory citizenry.It is
    essential in our citizenship role to view
    critically, analyze ask powerful questions and
    draw our own conclusions. Media literacy, then,
    is essential to the citizenship role.

  • Denee Mattioli, past president, NCSS

7
New medias role
You Choose 08 YouTube.com
Impact MySpace.com
8
New medias role
Obamas Facebook Page
McCains Facebook Page
9
Critical Thinking About Political Messages
Media Literacy 21st Century Learning
  • What do you want your students to know
  • about the role media plays in elections?

Video
10
Critical Thinking About Political Messages
Media Literacy 21st Century Learning
  • How the media work
  • Television radio Internet
  • How politicians use the media
  • Free media (press conferences appearances
    debates)
  • Paid media (purchasing advertising)

11
Critical Thinking About Political Messages
Media Literacy 21st Century Learning
  • Who benefits when politicians purchase ad time?

12
Critical Thinking About Political Messages
Media Literacy 21st Century Learning
  • Presidential Campaign TV Ad Spending, 2004

13
Critical Thinking About Political Messages
Media Literacy 21st Century Learning
  • Types of political adsProfile (biographical)
  • Testimonial
  • Accomplishment
  • Negative
  • ResponseCharacter ChallengeIssue
  • Scare tactics

14
Critical Thinking About Political Messages
Media Literacy 21st Century Learning
  • Symbolism
  • Patriotism put flags in the shot show lots of
    red, white, and blue
  • Supporting business put candidate with
    construction workers
  • Supporting education put candidate in school
    settings
  • One of the regular people put him/her
  • with farmers, citizens downtown

15
Political Advertising
  • Research shows (voters) get more information
    on the issues from political ads on TV spots than
    they get from TV news or the debates

16
Language of TV
  • Cameras
  • Lighting
  • Set Design
  • Sound Music
  • Editing ( post production)
  • Makeup, Wardrobe, Expressions

17
Deconstructing ads
  • Cell phone Ad Cell phone script VISA Ad
    Handout questions

18
Lets watch some ads
  • Focus for
    viewingSetting Target audience

19
2008 Race
How many different audiences?
Script
20
Activity
  • Each table will get a candidate and an issue
  • Use the script form to draft a 30 second ad
  • Be prepared to read your ad

21
Unspinning the ads
  • www.factcheck.org

22
TV Market Sizes
  • 139. Wilmington NC
  • 115. Augusta, GA (includes Aiken SC)
  • 107. Florence/Myrtle Beach
  • 101. Charleston
  • 97. Savannah GA (Hilton Head)
  • 83. Columbia
  • 35. Greenville/Spartanburg/Asheville NC
  • 27. Charlotte NC/Rock Hill SC

23
Critical Thinking About Political Messages Media
Literacy 21st Century Learning
  • Frank W. Baker
  • Media educator
  • fbaker1346_at_aol.com
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