Lecture Three

1
Lecture Three

• Technologically Mediated Communications

2
A Framework for Mediated Communication

• Bandwidth
• Perceived Closeness
• Feedback
• Symbolism

3
Technology Mediated Communication Framework

• Bandwidth
• Visual,
• Auditory,
• Tactile (touch),
• Gustatory(taste)
• Olfactory (smell)
• Between Channel Redundancy (BCR)
• Limited information processing capacity.
• Certain information overpowers others.

• Perceived Personal ClosenessPropinquity
• Folks can either feel attached or removed from
  each other.
• Medium affects feeling of closeness.
• Comfort with technology may decrease
  psychological distance.
• Sender must determine need for closeness, so
  technology is constructive.

4
Rest of the Framework

• Feedback
• Binds the listener and receiver together so they
  truly communicate with each other.
• Mediated channels may reduce channels for
  obtaining feedback, e.g. loss of eye contact.
• Timefeedback cycle can be dramatically shortened
  with technology, e.g. cellular

• Symbolic Interactionism
• Society is viewed as a dynamic web of
  communication.
• People assign meaning to events and things.
• Face-to-face teamwork, trust, goodwill,
  informality.
• Telephone urgency, personal concern, deference
  to receiver
• Written conveyed authority, legitimacy
  official, get attention, comply with protocol.

5
Message Technology Match
High
Low
Sensitivity Evokes emotional reaction.
Negativity Be sensitive to receiver.
Bandwidth, psychological closeness, feedback,
symbolism.
Complexity Technology can help.
People we like, authority, physically close.
Persuasiveness Induce receiver to take action.
6
Future Issues

• Managerial Decision Makingprocess of identifying
  solving problems.
• The more info available, the greater probability
  effective decisions will be made.
• More more info is available with increased
  technologies.
• Job and Organizational Design
• Increasing com will allow for closely monitored
  performance standards expected from employees.

• Collaborative Writingvia technology allows for
  synergy.
• Group Decisionsdue to GDSS software that
  supports collaborative work. Technology removes
  common communication barriers.