Role of SWOT Analysis in Identifying Strategic Issues - PowerPoint PPT Presentation

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Role of SWOT Analysis in Identifying Strategic Issues

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stating how a company strength and/or weakness relates to the given threat and/or opportunity. ... from an opportunity and a strength OR a threat and a weakness. ... – PowerPoint PPT presentation

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Title: Role of SWOT Analysis in Identifying Strategic Issues


1
Role of SWOT Analysis inIdentifying Strategic
Issues
2
Identifying the Strategic Issues
  • Are the results accomplishing the companys
    stated objectives?
  • If yes, what opportunities and strengths are
    critical in the light of key success factors?
  • Are there opportunities that can be exploited
    given the companys resource strengths and
    capabilities?
  • If no, what threats and weaknesses are critical
    in the light of key success factors?
  • Are there threats that are relevant given the
    companys resource weaknesses and vulnerabilities?

3
Stating the IssuesClearly and Precisely
  • A well-stated issue involves such phrases as
  • What should be done about .?
  • How should .?
  • Should the company .?
  • Issues need to be precise, specific, and require
    an answer.

4
Justifying the Issues Completely
  • An issue can be justified by
  • explaining how the issue leads to or prevents
    goal/vision attainment and
  • showing how the issue responds to a threat and/or
    an opportunity and
  • stating how a company strength and/or weakness
    relates to the given threat and/or opportunity.

5
Lack of a Core Competence / Distinctive Competence
Objective/Goal/Vision
Core Competence / Distinctive Competence
Strength
Weakness
Issue
Opportunity
Threat
Competitive Force / Driving Force KSF Strategic
Group
Competitive Force / Driving Force KSF Strategic
Group
Competitive Advantage
Competitive Advantage
6
Coming up with aRecommendation
  • With the issue phrased in the form of a question
  • the recommendation is simply the answer to the
    question.

7
Justifying a Recommendation
  • How do you come up with the issue?
  • The issue stems from an opportunity and a
    strength OR a threat and a weakness.
  • A competitive advantage derives from a match
    between a strength and an opportunity.
  • A competitive disadvantage arises out of a
    weakness coupled with a threat.

8
Justifying a Recommendation
  • To justify a recommendation completely
  • It must be explained how it would complement a
    competitive advantage that derives from this
    strength and opportunity OR
  • It must be explained how it would resolve the
    competitive disadvantage that arises out of this
    weakness and threat.

9
Lack of a Core Competence / Distinctive Competence
Objective/Goal/Vision
Core Competence / Distinctive Competence
Strength
Weakness
Issue
Opportunity
Threat
Competitive Force / Driving Force KSF Strategic
Group
Competitive Force / Driving Force KSF Strategic
Group
Competitive Advantage
Competitive Advantage
Recommendation
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