How Grocery and Convenience Stores Use StrandVision Digital Signage

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How Grocery and Convenience Stores Use
StrandVision Digital Signage

• Amy Hansen
• StrandVision.com
• 715-833-9501

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Vision Statement

• StrandVision Digital Signage is an Internet
  subscription based product offering companies the
  opportunity to effectively communicate and evolve
  relationships with their customers and employees
  to increase business by increasing overall
  satisfaction.

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Grocery/ConvenienceStore Usage

• Used in the store entrance, end caps, checkout
  lanes and rest rooms of grocery stores,
  convenience stores and gas stations
• One Kiosk Channel (locations) that is set up by
  the person responsible for marketing
• Content includes todays specials, supplier
  sponsored ads, customer quotes, business and
  holiday hours, local and national news, employee
  and customer recognition
• Increases "impulse buys" on low cost, high profit
  items

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Grocery/ConvenienceStore ROI Analysis

• A month is less cost than an hour of two
  employee's time discussing motivational problems
• Targeted to current customers who are already
  buying
• Increase impulse buys on soda and snacks
• Get paid .01 to 1.00 (or more) per impression
  by suppliers
• Get paid 500 or more per month for dedicated end
  cap display for one supplier (a profit of over
  450 per month)
• Indirect payback Gain return visits from
  competition
• Shortens customers perception of wait time at
  checkout lanes
• Builds awareness of community involvement
• Demonstrates savings by making specials and
  discounts more public, noticeable and available

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Grocery/ConvenienceStore Installation

• Install one current personal computer with
  dedicated internet access for each channel
  offered at the store
• Television cabling or wireless TV transmitters,
  VGA to TV converter, cable amplifier/splitter are
  used to drive TVs
• Optional television screens on registers
• Optional ceiling or pole mounted televisions at
  registers
• Ceiling mounted televisions at store entrance
• Optional ceiling or rack mounted televisions at
  end caps
• 55-625 per month kiosk subscription fees per
  facility
• 800-50,000 up front installation costs per
  facility depending on configuration and
  remodeling requirements

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Questions?