Inbound Marketing: Combine SEO, Blogs and Social Media for Results

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Inbound Marketing Combine SEO, Blogs and Social
Media for Results

• Mike Volpe
• VP Marketing, HubSpot
• Twitter mvolpe

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Agenda

• Inbound Marketing Synergies
• Implementation Examples
• Case Studies

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Marketers Doing Marketing
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People Blocking Marketing
Can Spam Act Signed into Law
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People Dont Need Marketing
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Rethinking Marketing

• Outbound Marketing
• Telemarketing
• Trade shows
• Direct mail
• Email blasts
• Print ads
• TV/radio ads

• Inbound Marketing
• SEO / SEM
• Blogging
• Social Media
• RSS
• Free tools/trials
• Viral videos

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What Determines Success?

• Inbound Links
• Fans (Subscribers)

• Content
• Inbound Links

• Fans (Friends)
• Content

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Exponential Effects
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Agenda

• Inbound Marketing Synergies
• Implementation Examples
• Case Studies

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A Day in The Life of Inbound Marketing

• 800 - 830 am Check blogs, Facebook and Twitter
• Leave some comments
• Add some new friends
• 830 - 930 am Publish new blog article
• Post link on Twitter and Facebook
• 300 - 330 pm Someone says nice stuff about you
• Vote for it on StumbleUpon, Digg, etc.
• Post link on Facebook and Twitter
• Email friends/employees to promote it
• 330 400 pm Review SEO results
• Make a couple tweaks to on-page SEO

• Publish
• Monitor
• Promote

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Monitor Articles
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Monitor Sharing
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Monitor Discussions
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RSS Simplifies Monitoring
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Promote Your Content
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Promote Your Content
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Promote Flattering Content
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Agenda

• Inbound Marketing Synergies
• Implementation Examples
• Case Studies

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Case Study Will It Blend?

• Blog / Content
• 74 videos
• 2m YouTube channel views
• SEO
• Page 1 for blend
• 55,000 inbound links
• Social Media
• 83,000 channel subscribers
• Over 500 Facebook groups
• 5 Digg front page stories

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What Else Will It Blend? Should Do

• Better on-page SEO
• Tom Dickson needs a Facebook profile
• Encourage others to create content
• Promote others coverage of them

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Case Study Website Grader

• Blog / Content
• 350,000 reports generated
• SEO
• Page 1 for SEO Score, website SEO, etc.
• 34,000 inbound links
• Social Media
• 3,700 Del.icio.us bookmarks
• 25,000 visitors from StumbleUpon

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What Else Website Grader Should Do

• Build a better Facebook group
• Allow others to post a badge with score
• Some sort of contest?

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(Free) Tools of the Trade

• Google Alerts
• Summize
• Facebook
• Twitter
• StumbleUpon
• Website Grader

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Thank You!

• Mike Volpe
• VP Marketing, HubSpot
• mvolpe_at_hubspot.com
• Twitter.com/mvolpe
• Linkedin.com/in/mikevolpe
• Facebook Mike Volpe
• http//Blog.HubSpot.com