Public Relations

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Public Relations Beverly Hurley Provides
on-going contact with state, regional, and
national travel media.
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• Public Relations
• Media Contacts Via
• Daily phone calls
• E-mail
• Media Lead Follow up
• Press Releases
• Press Kits
• Journalist newsletter
• Travel Writer Meetings

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There has been a continued upward trend in the
number and value of Kansas travel stories since
2000 when the public relations program was
implemented. The advertising value of publicity
from 1999 - 2004. FY 1999 851,297 FY
2000 586,173 FY 2001 1,782,119 FY
2002 2,024,662 FY 2003 4,526,694
FY 2004 9,355,546 Advertising value
amount it would have cost to purchase the same
space that was given for free.
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• Stories on Kansas have appeared in magazines,
  newspapers and electronic media in FY 2004.
• Sample national publications
• Associated Press
• USA Today
• MSNBC.com
• American Profile
• National Geographic Traveler
• Travel America
• Los Angeles Times
• New York Times
• Miami Herald
• National Public Radio

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• Sample Regional Publications -
• Midwest Traveler
• Midwest Living
• Home Away
• St. Louis Post-Dispatch
• Chicago Tribune
• Chicago Sun Times
• Des Moines Register
• Omaha World Herald
• Dallas Morning News
• Minneapolis Star Tribune

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• Sample Specialty Publications
• American Cowboy
• Destinations
• Courier
• Canadian Traveller
• Group Travel Leader
• Reunions
• Leisure Group Traveler
• WildBird
• Coast to Coast
• Country Discoveries
• Motorhome
• Trailer Life
• Private Pilot

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• Major activities in FY 2004
• Worked with over 350 individual writers and
  their
• specific requests regarding Kansas destinations.
• Wrote and distributed 10 major press releases.
• Developed 22 custom itineraries for writers
  touring the state for story research and
  assignments.
• Weekly distribution of Kansas events to
  statewide media.
• Hosted a press trip in September 2004 for the
  Lewis and Clark bicentennial with 11 writers
  attending from across the country.
• Hosted a press luncheon in June 2004 in New
  York City to showcase Kansas tourism to over 40
  writers who attended the event.

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• Plans for 2005
• Continue the course and increase the activity
  level more writers, more releases, more press
  coverage.
• Produce new B roll video for news media.
• Update and add to press kit.
• Produce new photo CD
• Develop on-line press room with releases and
  photos.

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What I need from you

• Top 10 wish list of publications from each
  community.
• Top 5 story ideas from each community - whats
  new, whats timely, what will get you in print.
• One page write up about your communitys tourism
  attractions, history, etc.