SMOKEFREE SUCCESS ASH Scotlands role in building support for national smokefree legislation

1
SMOKE-FREE SUCCESSASH Scotlands role in
building support for national smoke-free
legislation

• Presentation by Maureen Moore OBE
• Chief Executive, ASH Scotland
• 10 September 2007

2
Who we are

• ASH Scotland was founded in 1973
• We are the leading voluntary organisation
  campaigning for effective tobacco control
  measures in Scotland
• Our vision is to liberate the people of Scotland
  from the harm caused by tobacco

3
Scotlands Smoking Habits

• 1.1 million Scots smoke - 27.2 nationally
• Deprived communities have a smoking rate of
  around 40 compared to affluent areas under 20
• 13,500 (24) deaths attributed to smoking every
  year, rising to 34 in Greater Glasgow area
• Amongst 35-69 yr olds, 22 years of life are lost
  per death from smoking
• 800,000 smokers want to quit
• Half of those who smoke more than 20 cigarettes a
  day started before the age of 16
• 22.7 of pregnant women smoke in the first
  trimester

4
Laying the foundations

• Expert working group set up by ASH Scotland
• UK White Paper 'Smoking Kills'
• Expert working group calls for restriction on
  smoking in public places
• ASH Scotland and HEBS commission baseline survey
• Scottish Voluntary Charter

5
The Campaign

• A CAMPAIGN OF PARTNERS
• Working in partnership with other voluntary
  organisations
• Scotland CAN! (Cleaner Air Now) / SCOT a
  coalition of concerned national organisations
  (2000)
• The creation of the Scottish Parliamentary Cross
  Party Group on Tobacco Control (1999)
• Follow up survey confirms failure of voluntary
  approach (2003)

6
The Campaign

• A CAMPAIGN OF EVIDENCE
• Decades of scientific evidence shows SHS kills
• Ventilation not a solution, partial bans dont
  work, voluntary bans are ignored
• ASH Scotland presented the evidence
• International examples of smoke-free success

7
International examples

• Lessons from Ireland
• Support for going smoke-free 96
• Premises complying with going smoke-free 94
• Decline in carcinogens in the workplace 87
• Increase in volume of bar sales 5.1
• Lessons from New York
• Premises complying with going smoke-free 93
• Number of smokers having quit 188,000
• Growth in employment in bars 5.7
• Number of new bars 9903

8

• Announcement 10/11/04
• Scottish Parliament votes 30/6/05
• Legislation into force 26/3/06
• The Unwelcome Guest published 27/9/06
• Smoke-free Success published 31/5/07

9
The Campaign

• A CAMPAIGN OF COMMUNICATION
• Messages harmonised
• Networks harnessed
• Rebuttals gathered
• Campaigning activity
• Evidence and information

10
The Campaign

• A CAMPAIGN FOR BEST PRACTICE
• No exemptions for bars, pubs
• and clubs
• Smoke-free theatres in Scotland

• Herbal cigarettes covered by primary legislation
• Exemptions are minimal and not on economic grounds

11
Smoke-Free Scotland 26th March 2006
12
Daily Mail 1 May 2006
The Press Journal 11 April 2006
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Still a priority

• Smoking is reducing but must remain a public
  health priority.
• Widening health inequalities gap needs tackled.
• Harder-to-reach audiences must be targeted with
  health messages and support.
• Available and accessible cessation services need
  increased.
• Youth work developed.
• Licensing of tobacco retailers necessary for
  enforcement and deterrent.
• Under counter sales to remove tobacco
  advertising.

14
Conclusions

• Scotland is now a world leader in dealing
  comprehensively with second-hand smoke.
• The campaign for legislation worked due to
  cohesive, evidence based communications from a
  united coalition.
• Continued campaigning led to smooth transition
  to smoke-free public places and high compliance.
• Still many tobacco control challenges ahead in
  Scotland, where smoking remains biggest
  preventable killer.

15
SMOKE-FREE SUCCESSASH Scotlands role in
building support for national smoke-free
legislation

• Presentation by Maureen Moore OBE
• Chief Executive, ASH Scotland
• 10 September 2007