Navigating the future: How voice technology is redefining e-commerce landscape in India with innovative solutions

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Navigating the future How voice technology is
redefining e-commerce landscape in India with
innovative solutions
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Voice technology, primarily driven by voice
assistants and voice recognition software, has
been gaining momentum in India. The widespread
adoption of smartphones and smart speakers has
made it easier for consumers to interact with
their devices through voice commands.
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India's e-commerce landscape has witnessed a
phenomenal growth trajectory over the past
decade. With the advent of smartphones,
affordable internet connectivity and India's
burgeoning middle class, the online shopping has
become increasingly popular among consumers.
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Tech Giants At Play
The shift in consumer behavior has prompted
e-commerce companies to leverage voice technology
to enhance the shopping experience. "Siri,"
"Google Now," and "Alexa" are just a few examples
of tech giants that have laid the groundwork for
voice-activated systems.
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Ridhima Kansal, director, Rosemoore, said that
voice commerce expands opportunities to
individuals with impairments or others who have
trouble utilising standard interfaces. "Voice
assistants may acquire and retain their
customers' preferences, making tailored
suggestions based on previous purchases and
browsing behaviour. This degree of customisation
improves the buying experience and assists
consumers in discovering relevant goods," she
said.
Safety of Capital
Growth
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Challenges
Issues within the voice commerce area like
accurate recognition of language, comprehension
of complicated instructions and cybersecurity
call for constant development. Ashish Aggarwal,
MD, Acube Ventures, said that the absence of
visual clues in speech conversations can
occasionally result in misconceptions or
mistakes.
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As voice commerce technology advances, it is
projected to play an increasing part in
influencing the foreseeable future of e-commerce.
Businesses who accept this shift and offer
efficient voice buying interactions seek attained
an edge over their competitors by responding to
consumers' increased need for convenience,
personalisation and novel shopping techniques.
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Contact Us
WWW.AshishAggarwal.com
ashish_at_acubeventures.com
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Thank You
For Your Attention
www.AshishAggarwal.com