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CHANNEL NIKE CHANNEL ME

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Make High Impact statements. Find Influencers. Connect with ... INTER MILAN V MAN UTD. 20.30. LYON V BARCELONA. 20.30. ATHLETICO MADRID V PORTO. 20.30 ... – PowerPoint PPT presentation

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Title: CHANNEL NIKE CHANNEL ME


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CHANNEL NIKE gt CHANNEL ME
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NIKE
BRAND
MISSION
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2009
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CAMPAIGN STRUCTURE
NOISE
NATIONAL FINAL
SEEDING ACTIVITY
RECRUITMENT DRIVE
EVENT
LEGACY
TV AD
TIME
1. ANTICIPATE
4. LEGACY
3. ENABLE
2. INSPIRE
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SEEDING STRATEGY
Spectators
Engage with Influencers
Find Influencers
Connect with collectors
Make High Impact statements
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SUNDAY
15TH FEBRUARY
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SEARCH
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NIKEFOOTBALL.COM HOMEPAGE
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LONDON
TAUNT
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SATURDAY
21ST FEBRUARY
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CAMPAIGN
LAUNCH
90
WEDNESDAY 25TH FEB
TUESDAY 24TH FEB
Interactive
INTER MILAN V MAN UTD 20.30
LYON V BARCELONA 20.30
REAL MADRID V LIVERPOOL 20.30
SPORTING LISBON V BAYERN MUNICH 20.30
Interactive
ATHLETICO MADRID V PORTO 20.30
ARSENAL V ROMA 20.30
CHELSEA V JUVENTUS 20.30
VILLAREAL V PANATHINAIKOS 20.30
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200 TOURNAMENTS
16,000 PLAYERS
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NIKESTORE.COM
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CALLUMS TALKING ABOUT IT
AUTHENTICALLY
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ROONEY NUTMEG
FIRST 24 HOURS
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