Maximising Your Membership MARKETING YOUR BUSINESS with Cork Chamber

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Maximising Your MembershipMARKETING YOUR
BUSINESSwith Cork Chamber

• Renate Murphy
• Marketing Manager _at_ Cork Chamber

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How the Chamber can help ....

• Raising awareness (letting them know )
• Increase visibility
• Build brand profile
• Making business contacts (persuading them...)
• Build and maintain valuable relationships
• Develop sales opportunities

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A Quick M Overview

• Mission what do we want to achieve?
• Market who is our target market?
• Message what do we want to say?
• Media how are we going to tell them?
• Money how much Can we spend?
• Measurement follow up analysis
• Keeps all marketing activity focused

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Market Chamber gives you access

• Over 1,000 members companies
• Targeted to Business (B2B)
• Identify target key contacts for your business
• Sector
• Roles / Positions
• Location, etc.

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Media Targeted Trusted

• Benefit from trusted, frequent and targeted media
  
• CHAMBERLINK magazine
• Online _at_ www.corkchamber.ie
• Email Bulletin (weekly)
• gt Ensuring maximum exposure for your brand

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ChamberLink Monthly Members Magazine

• Read by 3,000 business people in the Region
• Excellent opportunities for
• PR (letting them know...)
• Advertising (...persuading them)
• Very Accessible (Renate / Imelda)

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Chamberlink Business Profile 700
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www.corkchamber.ie
Free PR about your company Regular repeat
business traffic
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Email Bulletin Weekly from CEO

• Read by over 3,500 business people
• Another great FREE way to reach your market
• - Member-to-Member offers
• Increase awareness
• promote service
• drive sales
• Strong call to Action within a defined period for
  best results.

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PR Opportunities _at_ Events
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Event Opportunity Networking

• Introduce your company firsthand
• Tell them about your products/services
• People buy from People
• Building your own database of prospects
• Developing relationships through email, samples,
  invites etc.

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Event Opportunities

• Sponsorship
• Highly valuable if budget allows
• Business After Hours events
• - On-site _at_ your business
• Speaker opportunities
• - Expert in the field

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Direct Mail

• Database of business contacts
• Mail-out to members available
• Postage printing costs
• Direct mail needs to be engaging targeted
• BEWARE Unsolicited emails not welcome

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Eddie Mullins, Fitzgeralds Menswear Ship
Street/Penrose Corner, Cork (May 08)
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Tim Murphy, Strencom _at_ Albert Quay opposite
Clarion Hotel
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Niamh ODriscoll, Fastnet Recruitment Search
(Evening Echo Half Page, Sept 08)
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In Conclusion...

• Interact with the Chamber
• Exploit the many opportunities available
• Seriously cost-effective marketing opportunities
  
• Keep in touch!

.... Because the Chamber is worth it!
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THANK YOU! QUESTIONS? Email
renate_at_corkchamber.ie