Thomas E. Roberts

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Closing the Loop Greening the Supply and
Purchasing ChainRoundtable Discussion Harvard
University Cambridge, MAAugust 10, 2007

• Thomas E. Roberts
• Vice-President of Business Development
• Cascades Inc.

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Green is our DNA

• In 1964, 3 brothers started recycling out of
  necessity
• Began to manufacture packaging and papers
  primarily made of recycled fibre
• Grew to become the largest used paper recycling
  co. in Canada and 9th largest in the world

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Green is our heritage

• 14,000 employees sharing the same values
• 100 operating units producing always greener
  products
• 21 recovery units throughout Canada and the USA
• The largest and most advanced private Pulp
  Paper RD Centre in Canada

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Green is our business

• 3.4 B in sales increasing to 4 B in 2007
• 70 of product content from recycled materials
• 71 of waste generated from operations recovered
  in 2006
• 80 less water than Canadian average
• Reduced GHG by 11.5 in 2006
• In Cascades Tissue Group, 94 of all residues
  are re-used
• Harvest wind and recuperate biogas

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 A partnership program that links you to greener
business 
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• Partnership in
• Answering the ever increasing environmental
  concerns of your customers
• Reducing waste and closing the loop
• Developing innovative products
• Increasing your corporate brand equity through a
  better green performance

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• Answering your customers needs
• Product from recycled fibre
• Ex. Quebecor, Transcontinental
• Recyclable products
• Ex. Packaging board with functional barrier
• (moisture, gas, oil and grease)
• Eco-friendly production processes
• Ex. Chlorine free bleaching processes in all
• our pulp mills since early 90s

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• Reducing waste / closing the loop
• 21 recovery units throughout Canada and the USA
• Ex. Loblaws
• Recyclable product as an alternative solution
• Ex. Honeycomb

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• Developing innovative products
• Biodegradable product
• Ex. Biodegradable maternity pig mat
• Plastic
• Ex. Oxo-degradable product (Bioxo foam tray)
• RD Center
• Ex. Producing calcium carbonate via an
  enzymatic pathway

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• Increasing your brand equity
• Cascades ranks among the most admired companies
  in Canada (47)
• 1 in Greenpeace Shoppers Guide
• Multiple eco-certifications
• Increase of over 50 of share value (last 2
  years) despite challenging economic times
• Selected paper supplier for Earth Day for the
  last 4 years

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in packaging
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Green Packaging

• Key issues
• More efficient packaging
• Reduced waste cost
• Reduced weight and space
• Lower fuel cost, labour cost
• Recyclable material
• Consumer choice, reduced waste cost

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Green Packaging

• Norampac
• Recyclable box without wax for produce market
• Boxboard Group
• Fluorocarbon free oil grease barrier (Z-Koat)
• Bagless cereal box (SomerFresh)

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Green Packaging

• Inopak
• Biodegradable and compostable (PLA) packaging
  made from corn
• Formapak
• Mushroom tray made of recycled fibres
• Plastic
• Oxo-degradable polystyrene foam tray

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Green Products

• Fine Papers
• Rolland Enviro100 Copy 100 post-consumer
  paper permanent, Eco-Logo, FSC certified,
  chlorine free (PCF) certified, produced using
  biogas energy

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Green Products

• Tissue Group
• Extreme paper towel with high percentage of
  recycled fibre
• A product line of 100 recycled towel and bath
  tissue

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 Green could mean good business. 
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 Dont blow it - good planets are hard to
find. 
- Time magazine
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• Thank you !