The Importance of Tracking Your Social Media Marketing Results

1
The Importance of Tracking Your Social Media
Marketing Results
2
Introduction

• The wide range of social media tools for
  marketing has revolutionized the face of digital
  marketing. It's no wonder that both SMEs and
  global enterprises benefit from it. We are sure
  you have already invested in it! 
• But, if you are not tracking the performance of
  your social media marketing tools, it isnt of
  much value. Without result tracking, your social
  media marketing strategy is like a ship without a
  rudder. Not only does performance analysis
  complement your social media strategy but also
  helps your brand grow as much as social media
  marketing itself, if not more.

3
Why is social media tracking important?

• Most companies already know the importance of
  social media tools for marketing. Whether it is a
  B2B or a B2C company, more than 80 of marketers
  globally rely on social media as the most
  powerful marketing tool. However, the most common
  question they ask us is do we need to track our
  social media performance?. The answer is an
  absolute YES!
• Coming to why social media tracking is important,
  keep reading this blog.  
• We have compiled the reasons why tracking your
  social media is necessary. 

4
1. Individual campaign performance

• Social media analysis helps you to understand
  which campaigns are working for you and which
  ones arent. This helps you in 3 ways
• It helps you upgrade your strategy and customize
  it in a way that gives results for your business
• It helps you save time and money on
  underperforming campaigns
• It helps you improve the results of the campaigns
  that are doing good in the market
• 2. Helps identify the right social media tool
• There is no dearth of social media tools. With so
  many options, it is wise enough to utilize them
  fully. However, considering quality is as
  important as quantity. 
• Social media tracking helps you identify the
  right social media tools for marketing for your
  company. As a result, you can prioritize the ones
  giving you the maximum returns on your
  investment. 

5
3. Helps increase engagement rate

• Posting content on social media is not enough.
  Your followers have to engage with your content
  for you to reap gains from it. 
• Social media analytics give insights into the
  following
• The exact time when most of your consumers are
  active on social media. If you post content or
  conduct live sessions at that time, most
  followers will get notified instantly. 
• The type of content that is garnering maximum
  attention. 
• The demographics of your followers (age, gender,
  geographical location, preferences) and their
  purchase behavior. As a result, you will be more
  efficient in curating content that will grab the
  eyeballs of your consumers. 
• A high engagement rate ensures higher lead
  generation and lead conversion rates.

6
4. Helps you identify your social media goals
and perform accordingly

• Any type of marketing activity must focus on
  generating outcomes. But you can't set reasonable
  goals for your social media marketing if you
  don't spend the time to track your results. 
• You'll be able to create objectives after you
  begin monitoring your social media outcomes. Your
  objective can have something to do with the
  volume of interactions you want to create or the
  number of admirers you want to win.
• You can quantify your success only when you can
  measure progress. Tracking your social media
  results helps you in doing so.

7

• 5. Loyalty rewarding
• Analyzing social media tools for marketing can
  give you detailed information about your primary
  target group. This group usually comprises
  influencers and regular customers. With this
  information, you can reward your loyal customers
  and followers. This can be done in various ways
  like giving them a discount code, inviting them
  to events, or promoting them through your social
  media account. 
• This loyalty reward can benefit businesses in
  numerous ways
• Promotes customer loyalty
• Increases chances of repurchasing
• Positive reviews improve your brand image
• Increases your brand exposure

8
The takeaway

• Social media tools for marketing are like a gun
  in your hand. Tracking the results stands for the
  ability to operate this gun. If you do not know
  about operating the gun, you will either not be
  able to use it in times of danger or you will end
  up harming yourself or someone else. 
• This is exactly similar to social media
  marketing. If you do not implement the right
  strategy at the right time, it will have serious
  implications. Not only will it drain your time,
  resources, and effort, but may also create a
  negative reputation for your brand. 

9
Helium CRM

• With Helium CRM, analytics tracking has never
  been easier.
• We integrate Google Analytics, Facebook Pixel,
  Google Ads, or GMB Insights to track all relevant
  data in one location. Hence, you can decide where
  to focus your marketing efforts more quickly. You
  can manage your campaigns and see all of your
  major deliverables in one place thanks to our
  single point of data analytics. 
• For more details and queries, visit our website. 

10
Contact Us

• Phone
• 1 437-776-4232
• MAIL AT
• Contact_at_heliumcrm.com
• ADDRESS
• 30 Mistrybook Crescent,
• Brampton, ON L7A 2S8, Canada