Internet and Shanghai Youth

1
Internet and Shanghai Youth

• A Media Culture Perspective

2
Zhang Guo-Liang Yang Peng

• Center for Information and Communication Studies,
  Fudan University, Shanghai, China
• School of Journalism, Fudan University, Shanghai,
  China

3
Internet and Shanghai YouthA Media Culture
Perspective

• The necessity to study the young netizens
• A brief description of the interaction between
  Internet and Shanghai youth
• Our point of view on what is right and what is
  wrong
• Our proposals on how to deal with all those
  problems

4
Part I The necessity to study the young netizens

• Young netizens the majority of net users in
  China.
• Shanghai youth our target in the first place.
• Cyberculture youth culture a media culture
  perspective.
• Research methods applied.

5
Part II The interaction between Internet and
Shanghai youth

• Information exploration behavior
• Online contact behavior
• Cyberculture product of the youth

6
Information exploration

• Public information seeking behavior
• The transition of public communication and young
  netizens
• Young netizens idea concerning public information

7
Online contact behavior(Virtual community)

• Online contact Individual behavior
• Online contact Group behavior
• Online peer-groups interaction and youth culture

8
Cyberculture product of the young netizens
(Internet content)

• Online contact language
• Web arts
• Interactive games

9
Part III what is right and what is
wrong(Concept of value)

• Surmounting (or SUBLATING) cyberculture and the
  superior form of youth culture
• Anti-culture, transgressing form of youth culture
  and the legal, ethical disorders in cyberspace
• Cyberculture and the socialization of youth
• New mode of peer-groups interaction

10
Part IV How to deal with those problems
concerning the youth (Policy proposals)

• A constructive cyberculture
• Different models of Social control
• Media education (media literacy) new concept