Ecommerce UX design Best practices for an engaging user experience

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UX Design for Ecommerce Best Practices for an
engaging User Experience
Ecommerce is arguably the most competitive online
business model with around 24 million sites
running worldwide. With the competition
intensifying exponentially, businesses are
forced to find innovative and intelligent
approaches to stand- out in the ecommerce
marketplace. A well-conceived ecommerce UX
design creates a positive and engaging shopping
experience for the customers whereas an ill-
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conceived design leads to higher customer
drop-offs and cart abandonment rates. In this
blog, we discuss an approach to impactful
ecommerce UX design, doing an in-depth analysis
of the factors that influence UX design,
significance of design in the customer shopping
flow and the best design practices by Mobile App
Development in India that help ecommerce stores
to sell more. What is E-commerce UX
Design? Ecommerce UX design refers to the process
of creating a simple yet engaging shopping
experience for the customers. A good design will
guide the users through the online store and
help them easily find what they are looking for.
With effective ecommerce UX design, users
shopping experience can be made enjoyable, fast
and stress-free. Customer shopping flow and
Ecommerce UX design UIUX Design Company in India
plays a pivotal role in the success of an
ecommerce store and influences the customers'
buy or drop decision. Design features like fast
feedback, intuitive navigation, and engaging
product information play a decisive role in
ecommerce sales. Creating an ecommerce UX design
with the shopping flow in mind helps to increase
conversions and reduce cart
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• abandonment. Lets see the six steps of a
  customer shopping flow.
• The user discovers a new ecommerce platform
• The first step is the discovery of the ecommerce
  platform. Here design has a significant role to
  play in positioning the platform well. Most
  users form an impression about the platform in
  milliseconds and in that short time span the
  platform must impress users, convey information
  about their products and encourage users to
  browse the site. If users don't get a clear
  picture in the discovery stage, they would most
  likely end their shopping journey then and there.
• The user browses the platform
• Impressed by a platform in the discovery stage,
  users start browsing. There are two types of
  buyers planned buyers and impulsive buyers.
• The other category of buyers are those who have
  no specific intent to purchase but will buy if
  they find interesting products. These are
  valuable visitors for an ecommerce platform and
  a compelling design can increase their
  conversion rate.
• The user finds an interesting product

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• From browsing, users move to the next step when
  they find a product that sparks their interest.
  At this stage, the design should prioritize
  guiding users towards completing the purchase.
• At this stage, it is also key to provide all the
  information users may potentially need. A
  well-organized product page with detailed
  product descriptions, good quality product images
  and positive user reviews will impress users and
  reinforce their purchasing decision.
• The user adds the product to cart
• Satisfied with the product, the user proceeds to
  add it to the cart. The ecommerce UX design
  should focus on transparency at this stage. The
  cart details should be clear and easily
  understandable for the user. All information
  including order quantity, price, discounts,
  taxes, and shipping and delivery charges should
  be explicitly mentioned. The design should
  provide easy and visible options to remove items
  from cart edit cart and move to wishlist.
• The user proceeds to checkout
• A crucial stage in an ecommerce transaction,
  checkout should be designed keeping safety and
  speed in mind. Some

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• things to consider in checkout design for best
  ecommerce user experience are
• Guest checkout
• Payment methods
• Feedback
• The user receives a confirmation message
• Checkout is the last user action on an ecommerce
  platform, but it's not certainly the end of the
  shopping flow. For the flow to be complete,
  users must receive confirmation of their
  purchase. A confirmation message containing order
  details, delivery method and delivery date and
  tracking details must be given to the customers
  after checkout.
• It is best to give the confirmation on
  websites/apps and through email or text
  messages. Keeping users notified with the
  order's shipping status also is a good practice.
  Most ecommerce platforms today use push
  notifications to give real-time updates to
  customers.
• Three aspects that influence the design of
  ecommerce platforms
• There are three key aspects to consider when
  designing an ecommerce platform Business
  requirements, UX aspect and UI aspect.
• Business requirements

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• UX aspect
• UI aspect
• Why Choose Techthrive Solutions Private Limited
  as your UIUX Design Company?
• UX design for Ecommerce requires a strategic
  approach to engage visitors and convert them to
  revenue generating customers. In the current
  competitive landscape, your ecommerce platform
  requires the touch of experts to liven it up.
  We, at Techthrive Solutions, have accumulated a
  wealth of experience offering ecommerce UI UX
  design services for different verticals. From
  fashion to grocery, beauty and electronics, our
  expertise is well established in diverse areas.
• Techthrive Solutions is united by a vision to
  deliver user- centric designs. With a powerful
  team of UX enthusiasts, we solve user experience
  challenges and help businesses transform their
  work through design. Our deep understanding in
  handling software for start-ups to enterprises
  combined with design skills makes us a Best
  UIUX Design Company in India.

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