6 eCommerce Trends That Will Impact Your Data Strategy in 2022

1
6 eCommerce Trends That Will Impact Your Data
Strategy in 2022
Its a great time to be an eCommerce business. In
2021, there were 900 million more digital buyers
than there was the year before. By 2022,
eCommerce is expected to account for 5.42
trillion in sales with volume continuing to grow
by 15 through 2023. In fact, by 2040, 95 of all
purchases are projected to be made online.
Shoppers love eCommerce for its convenience,
personalization, purchase options, and customer
experiences. Online shopping has leveled the
business playing field and allowed even smaller
companies to compete confidently with larger
competitors. Of course, this doesn't mean that
eCommerce success is easy. To succeed, online
businesses must be aware of the trends that will
drive the channel in the coming years.
2

• Zero-Party Data Will Drive Personalization in
  eCommerce
• In April 2021, Apple allowed users to opt out of
  data tracking on its iOS 14.5 with a new App
  Tracking Transparency feature. Following this
  launch, Facebook lost access to lots of valuable
  user behavior data. Consequently, many eCommerce
  brands saw a massive decrease in the
  effectiveness, reach, and profitability of
  targeted Facebook ads.
• In 2022, eCommerce brands that want to continue
  advertising on Facebook will adapt to these
  changes. They will collect "zero-party data,"
  i.e., data directly from customers, and then use
  it for personalized marketing and ad targeting.
• To collect zero-party data, brands will
• Run surveys
• Entice customers with quizzes
• Add conversational pop-ups in email and SMS
  marketing
• Do more to attract new people to their website
• Send product recommendations via email marketing
• As more customers become more privacy-conscious,
  eCommerce firms that respect these developments
  will succeed.
• Chatbots Will Make Online Shopping Easier
• In the coming years, more brands will add
  chatbots to their shopping pages to communicate
  with shoppers via a live chat interface. Chatbots
  will also help businesses to reduce costs by
  over 8 billion per year by 2022.
• Well-designed, well-trained, on-brand chatbots
  will converse with shoppers in a human-like
  manner to
• Provide 24/7 instantaneous customer service
• Lead shoppers to the right pages
• Seamlessly guide customers during the shopping
  process

3

• Self-learning chatbots and chatbots based upon
  Natural Language Processing (NLP) will play an
  increasingly important role in how customers
  communicate with eCommerce businesses and how
  these businesses ultimately retain their
  customers.
• Chatbot technology will also empower top
  eCommerce companies in India to deliver
  personalized service and experiences, which 80
  of customers are already expecting. To enable
  this, eCommerce companies will need to have a
  strong product data strategy.
• Voice Shopping Will Become More Prevalent
• In 2023, voice eCommerce sales are expected to
  reach 19.4 billion, and 50 of searches will be
  voice-driven by 2022. That's why many eCommerce
  brands will offer voice-based shopping. Voice
  search and conversational shopping will enable
  customers to find what they need and complete
  their purchases with minimal hassle.
• These features will enable eCommerce companies to
  help customers in real time by
• Providing personalized recommendations
• Supporting them throughout their buying journey
• Delivering frictionless experiences every time
  they shop online
• Chatbots and voice bots will enable eCommerce
  firms to provide omnichannel customer
  experiences, another trend that will continue in
  2022 and beyond.
• Augmented Reality Will Attract Both New and
  Repeat Buyers
• Augmented Reality (AR) is fast evolving into a
  competitive differentiator in eCommerce. With AR
  features like product builders, product
  visualizers, and 3D mapping, shoppers can use
  their smartphones or other digital devices to
  "see" a product in their own environment for a
  more immersive and engaging product experience.
  These experiences can create an emotional
  connection between a shopper and a product and
  ultimately help companies win sales

4

• with new customers and then keep them coming back
  for that same rewarding shopping experience.
• For instance, they can see what a piece of
  furniture will look like in their own living
  room. Or they can virtually "try on" new clothes
  or jewelry before making a purchase. These
  product merchandising methods will help eCommerce
  businesses attract and retain more customers and
  grow their sales and profits in 2022.
• Mobile and Social Commerce Will Drive eCommerce
  Growth
• In 2020, mobile commerce sales in the U.S. grew
  by 41.4. Between 2021 and 2025, annual sales
  are projected to double. As a result, many
  eCommerce brands are placing mobile commerce at
  the center of their strategies.
• To build a stronger relationship with mobile
  shoppers, eCommerce brands will
• Engage more with mobile-first platforms like
  social media
• Leverage more influencer platforms
• Build mobile customer experiences to increase
  engagement
• Create mobile-optimized websites and eCommerce
  apps
• Include features like push notifications, SMS
  marketing, and mobile-ready email content to
  guide shoppers throughout their buying journey
• Offer GPS-enabled mobile shopping experiences to
  augment in-store experiences
• Social Commerce will also be a big trend.
  Millions of shoppers already use social media to
  shop for new products, check reviews, and ask
  online communities for purchase suggestions. As
  a result, eCommerce brands will be actively
  selling through social media, which is why social
  commerce sales are expected to reach 79.6
  billion by 2025.
• In addition to spending advertising dollars on
  social media branding campaigns, eCommerce
  brands will
• Encourage and share user-generated content to
  engage followers and build customer communities
• Partner with influencers to expand their reach to
  new customers

5

• Use Livestream shopping to showcase new products
• Leverage targeted advertising for sales events
  and to incent repeat purchases
• Omnichannel Customer Experiences Will Become a
  Strategic Priority
• Omnichannel customer experiences, a key priority
  for many businesses in 2022, will help eCommerce
  brands to deliver more personalized and
  coordinated shopping experiences for their
  customers. Focusing on omnichannel experiences
  should
• Push marketers to create and deliver coordinated
  content across channels
• Drive measurement of online and offline marketing
  and sales efforts across various devices and
  channels
• Highlight the need to integrate data from across
  multiple channels to improve overall conversion
  rates and sales volume
• Enable companies to provide personalized recommend
  ations and tailored customer service to improve
  both sales and customer loyalty
• Conclusion
• The world is now shopping online. In the coming
  years, customers will continue to demand
  seamless online shopping experiences, digital
  features, and personalized service. If you are
  an eCommerce company, there are some key trends
  that will shape the future of your business.
  Preparing your company to capitalize on those
  trends and customers' changing expectations will
  help your business succeed in the future.
• EnFuse Solutions offers numerous eCommerce
  services to help clients achieve higher
  conversion rates by delivering engaging digital
  experiences and reducing friction in the online
  shopping and buying process. Contact Us to learn
  how we can help you succeed.
• Read More 10 Best Practices for eCommerce
  Product Page SEO