Four Pillars of SEO

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(No Transcript)
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Content
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What is SEO
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Technical SEO
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Content
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On- Page SEO
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Off- Page SEO
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What is SEO
SEO (Search Engine Optimization)
SEO stands for search engine optimization, which
is a set of practices designed to improve the
appearance and positioning of web pages in
organic search results. Because organic search is
the most prominent way for people to discover and
access online content, a good SEO strategy is
essential for improving the quality and quantity
of traffic to your website.
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1. Technical SEO

Technical SEO Checklist
Technical SEO refers to website and server
optimizations that help search engine spiders
crawl and index your site more effectively (to
help improve organic rankings).
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2. Content
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3. On-Page SEO
On-Page Factors
On-page SEO is everything you do to your own
website in order to improve its position in
search engine results. When you think of most of
the basic parts of search engine optimization -
things like keywords, HTML tags, page titles and
mobile friendliness - youre thinking of on-page
SEO.
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4. Off- Page Factors
Off- Page Factors
Off-page optimization refers to the technique
that can be used to improve the position of a
website on a search engine results page(SERPS).
Many people associate off-page SEO with link
building but it is not only that. It is also used
in promotion methods like blogging, website
design, social bookmarking, etc.
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