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Episcopal Diocese of Washington by Robert Anton Franken, Strataventure, LLC

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Title: Episcopal Diocese of Washington by Robert Anton Franken, Strataventure, LLC


1
Episcopal Diocese of Washingtonby Robert Anton
Franken, Strataventure, LLC
  • A Presentation to the Regional Assemblies of the

October 18, 2003 - 1015 am - Region 5 6 _at_
St. Timothys, Washington October 25, 2003 -
1015 am - Region 1 2 _at_ St. Columbas,
Washington October 25, 2003 - 315 pm -
Region 3 4 _at_ St. Marks, Silver Springs
2
The world is changing
  • People want sensory experiences
  • A consumer based economic system is becoming an
    experientially based system
  • There is no brand loyalty - so if you stop
    changing . Someone else will take over your
    market niche

3
  • They always say that
  • time changes things,
  • but you actually have to
  • change them yourself.
  • Andy Warhol

4
  • The Episcopal Church
  • has a lot to learn about change

5
Purpose
  • We have been retained by the Episcopal Diocese
    of Washington to begin building the foundation of
    the congregational development component of
    your larger Mission Strategy plan.

6
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7
Today we will
  • Give you a overview of who you are as a diocese
    and a region
  • Identify areas for new congregations
  • Identify areas of revitalization or change
  • Identify areas of future growth for long term
    planning
  • Make some other recommendations

8
Our Preliminary Analysis Utilized
  • Percept Demographic Data
  • Parochial Report Data from Church Report Company
  • Focus Groups
  • GIS Work Utilizing U.S. Census Data

9
Parochial Report Data
  • Compiled by The Church Report Company Utilizing
    Data from Congregational Reports filed for 1992-
    2002

10
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12
Number of Congregations
  • Parochial reports filed by 92 congregations
  • Percept has 99 congregational sites
  • Web site listed 95 congregations
  • Our GIS work utilized 92 congregations

13
Who are you? Rank out of 100 Diocese
  • Average Sunday Attend.
  • Church School Size
  • Plate and Pledge (P P)
  • Pledging Units
  • Average Pledge
  • Pledged to Diocese
  • 17,936 11th
  • 5,793 15th
  • 25M 9th
  • 12,707 11th
  • 1,626 47th
  • 2.3M 19th

14
Congregational Size
  • Average Sunday Attendance (ASA) of the 92
    Congregational Units
  • 20 - 99 32
  • 101 - 224 39
  • 225 - 499 18
  • 499 3

15
Congregational Plate Pledge
  • 50 of Total Diocesan Revenue from 18 largest
  • Breakdown of total revenue (number of
    Diocesan Income)
  • Less than 100K 17 4.4
  • 100K - 224K 36 21.4
  • 225K - 499K 28 36.8
  • 500K - 999K 9 24.3
  • 1,000K 2 13.3

16
Largest Smallest Congregation
  • Largest Congregation
  • ASA 978
  • Annual P P 1,933,900
  • Smallest Congregation
  • ASA 20
  • Annual P P 24,600

17
Percept Analysis
  • (Based on 2003 Percept Data compiled for the
    Episcopal Diocese of Washington)

18
Percept builds non-overlapping 2.5 mile radius
circles (ImagineAreas) starting with the densest
area as number 1 and moving on through
progressively lower density until they account
for 95 of the population. For the area
comprising the Episcopal Diocese of Washington it
took 75 circles or 1,470 square miles to account
for 95 percent of your population. The remaining
5 percent lives in the non-circled areas.
19
ImagineAreas with county level definition
20
Who lives in the Region?
  • Population
  • Average Annual Growth
  • Population Density
  • 2003 2008
  • 2.5 M 2.6M
  • 1
  • 8 x National Average

21
2008 Projected Population Red - Exceptionally
High Plum-Extremely High Pink-Very
High Blue-Moderately High Lt. Blue-Somewhat
High Lt. Yellow-Somewhat Low Grey-Moderately Low
22
4 Darkened ImagineAreas represent 78 square
miles which contain 25 of population
23
11 Darkened ImagineAreas represent 216 square
miles which contain 50 of population
24
22 Darkened ImagineAreas represent 431 square
miles which contain 75 of population map
25
Who lives in the Region?
  • 2003 2008
  • 41.7 38.4
  • 42.6 42.7
  • 9.0 10.2
  • 9.0 9.8
  • White
  • African-American/Black
  • Hispanic/Latino
  • Asian

26
Fastest Growing Racial/Ethnic Group Red -
Asians Gold-Native Americans Yellow-Hispanic/Latin
o Lt. Blue-Anglos Green-African-American
27
Some Population Statistics
  • Male
  • Female
  • Average Age
  • Avg. Household Income
  • Married gtage 15
  • Single gt age 15
  • Divorced/Widowed
  • 2003 2008
  • 52.2 52.2
  • 47.8 47.8
  • 35.9 36.4
  • 85K 101K
  • 50.6
  • 34.7
  • 14.7

28
Financial Support Potential Red - Extremely
High Plum-Very High Blue-Somewhat High Lt.
Blue-Average Gold-Somewhat Low Lt. Yellow-Very
Low
29
Generational Breakdown
  • Born
  • Millennials (1982 )
  • Survivors (1961 - 1981)
  • Boomers (1943 - 1960)
  • Silents (1925 - 1942)
  • Builders ( - 1924)
  • 2003 2008
  • 28.8 34.0
  • 29.0 29.7
  • 28.4 26.3
  • 9.1 8.6
  • 4.7 1.4

30
Education
  • No High School Diploma
  • High School Graduate
  • Some College/Associates
  • Bachelors Degree
  • Graduate Degree
  • 14.8
  • 21.5
  • 24.1
  • 20.7
  • 18.9

31
Education Level Red - Extremely High Plum-Very
High Blue-Somewhat High Lt. Blue-Average Gold-Some
what Low Lt. Yellow-Very Low Yellow-Extremely Low
32
Jobs
  • White Collar - US
  • White Collar - Diocese
  • Blue Collar - US
  • Blue Collar - Diocese
  • 60.3
  • 72.8
  • 39.7
  • 27.2

33
Home Ownership
  • Owner Occupied
  • Renter Occupied
  • Median Rent - US
  • Median Rent - Diocese
  • 59.7
  • 40.3
  • 657
  • 801
  • 22 higher

34
Lifestyle Segments
35
Definitions of Life Style Segments Affluent
Families Generally above average in income and
education Ethnic Urban Diversity Found mostly
in urban centers and reflect high racial/ethnic
diversity Young Coming Generally comprised of
young singles and couples in the beginning of
their careers Middle American Families Families
which represent classic middle America Senior
Life Consists mostly of seniors and mature
adults at or near retirement Rural Families
Mostly families in rural America working in blue
collar occupations
36
Primary Lifestyle Segments Green-Affluent
Families Grey-Middle American Yellow-Young
Coming Blue-Rural Families Red-Senior
Life Plum-Ethnic Urban
37
Episcopal Faith Preference
  • US Average 2.9
  • Diocese 4.1
  • Not involved with any faith 34.9
  • Of 2,500,000 people in the Washington Diocese
  • 102,500 have a preference for the Episcopal
    Church and 18,000 go to church on the average
    Sunday
  • Of 2,500,000 people in the Washington Diocese
  • 872,500 are NOT involved with ANY Faith

38
Episcopal Preference as Compared to US
Average Red-Very High Plum-Well Above
Average Pink-Above Average Blue-Average
39
Faith Receptivity Blue-Somewhat High Lt.
Blue-Average Gold-Somewhat Low Lt. Yellow-Very
Low
40
Church Program Preference
  • Bible Study 33.5
  • Family Activities Outings 32.9
  • Active Retirement Programs 29.3
  • Youth Social Programs 29.1
  • Cultural Programs 26.7
  • Adult Theological 23.1
  • Personal Family Counseling 22.3

41
Church Program Preference Grey-Recreation Lt.
Yellow-Social/Community Red-Spiritual Development
42
Church Style Preference Lt. Yellow-Very
Traditional Lt. Blue-Somewhat Traditional Grey-Bot
h Traditional Contemperary
43
GIS Analysis
  • Geographic Information System
  • (Based on US Census 2000 Data)

44
Montgomery County
45
Each Black Dot Represents 100 Asian Persons
Each Black Dot Represents 100 Hispanic/Latino
Persons
46
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47
Prince Georges County
48
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49
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50
Charles County
51
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52
St. Marys County
53
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54
District of Columbia
55
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56
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57
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58
Diocese
Who are You, said the Caterpillar I - I hardly
know, Sir, just at present, Alice replied rather
shyly, at least I know who I was when I got up
this morning, but I think Ive changed several
times since then. Lewis Carrolls Alices
Adventure in Wonderland
59
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60
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61
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62
Hispanic/Latino Population Asian
Population
63
Focus Groups
  • Perception is Reality
  • Robert Anton Franken

64
  • Lack of communications from Church House and
    council .. Misinformation has happened
  • Need for Hispanic/Latino Ministry, need Diocesan
    s and will not become self supporting quickly
  • Diocese changes rules mid-stream which make
    progress difficult (i.e. mission to parish
    process)
  • Parish Bounds are a problem Parish Bounds are
    not followed so no problem, historic
  • Perception for money to go to a white suburban
    church, equal amount must go to African-American
    congregation
  • DC doesnt think of itself as multi-cultural
  • DC is very neighborhood oriented
  • Diocesan promise for money to help with building
    not always kept - some get help others get no
    help
  • Need joint sponsorship of missions rather than 1
    cong.

65
  • Redevelopment will create conflict
  • Hierarchy within African-American congregations
  • Rock Creek Park is a real divide in Washington DC
  • Some loans to congregations from the diocese have
    never been paid back and no good accounting
    exists
  • There is increasing competition for Sunday am
  • Disconnect with diocese creates suspicious lay
    leaders
  • Race creates 2 worlds in this diocese
  • Often church buildings are poorly sited /or too
    small
  • There has never been a Mission Strategy in the
    diocese
  • Some see the Episcopal church as snooty,
    backwards looking, contentious, clannish.
  • The Diocese is saddled with a colonial
    sub-structure

66
  • Diocese has missed opportunities for new
    congregations
  • Race is a problem when there is a wide divide in
    education economic
  • Some churches do not have the required audits
  • Diocese missing a sense of community
    connectedness
  • The regions are gerrymandered
  • The southern regions are isolated
  • Bishop shouldnt cancel visitations
  • Need for transparent diocesan operation
  • Lay leadership is ebbing
  • Provincialism causes resistance to change
  • Suburban missions should not do niche ministry

67
Observations
  • Change is the law of life.
  • And those who look only to the past or present
    are certain to miss the future
  • John F. Kennedy

68
Rate of Growth by Area 55-18.1 48-15.9 15-13.
6 17-12.6 30-12.0 50-12.0 33-11.7 35-11.6 68
-11.3 34-11.1 18-10.9 63-10.9 62-10.5 43-10.4
27- 9.8 19- 9.6
16 Fastest Growing Areas by percentage growth
69
16 Fastest Growth Areas by
  • 10 Churches in the highlighted areas
  • Median ASA of these churches is 82
  • Population of the area is 291,800
  • Potential Episcopalians in the area 11,393
  • 6 of these areas have no Churches
  • 3 or more of these areas appear to be
    significantly underserved
  • Problem with this analysis is that it does not
    consider density

70
Rate of Growth by Area 02- 5.2 04- 6.1 07-
7.1 10- 7.0 15-13.6 17-12.6 11-
6.3 18-10.9 19- 9.6 16- 7.3 21- 8.2 24-
7.922- 5.2 23- 4.5 27- 9.8 30-12.0 33-11.7
34-11.1 28- 5.3 35-11.6
20 Fastest Growing Areas Weighted By Density
71
20 Fastest Growth Areas
  • 19 total churches in these areas however 1 area
    has 6 churches
  • Median ASA of these Churches is 149
  • Population of this area is1,091,000
  • Projected Growth of area in next five years is
    82,000
  • Current Potential Episcopalians is 43,500
  • New Episcopalians based on growth is 3,300
  • 5 areas have no Churches
  • At least 5 places appear to be significantly
    underserved

72
  • 19 Churches are not in any ImagineArea
  • 7 ImagineAreas have more than 10 Hispanic/Latino
    population
  • 13 ImagineAreas have more than 10 Asian
    population -including much of Montgomery county

73
Recommendations
  • Dont be afraid to take a big step when one is
    indicated. You cant cross a chasm in two small
    steps.
  • David Lloyd George

74
Tier 1 Recommendations New Church or
Redevelopment of Church Areas
15-Germantown 17-S. Gaithersburg 19-Montgomery
Village 21-Kettering 22-Clinton 27-Rosaryville 35-
W. St. Charles
75
Tier 2 Recommendations Areas of Significant
Population Diversity Shifting
1-Central DC 2-NE Washington 3-SE
Washington 4-Wheaton/Glenmont 6-Greater
Landover 7-Gaithersburg 11-Suitland/Silver Hill
76
Tier 3 Recommendations Land Purchase for Future
Use (Land Banking)
55-N. Hughesville 63-SE Leonordtown
77
Tier 4 Recommendations Evaluate Capacity for
Long Term Future Growth
48-SW Germantown 50-SW Lexington Park 52-NE
Glendale 68-SW California
78
Other Recommendations
  • Review all small congregations - determine their
    needs
  • Research identified high growth areas
  • Determine where and how to purchase land in
    future growth areas
  • Revise Constitution and Canons to eliminate
    Parish Bounds

79
More Recommendations
  • In a real way deal with issues of race and
    changing cultures
  • Revise Regional Boundaries to make natural
    geographic, affinity, or size groupings
  • Continue improve communications - create an open
    system (transparent) which lets all affected
    players see what is going on

80
Multi-cultural Recommendations
  • Review areas where Hispanic/Latino is greater
    than 10 percent of the population
  • Review areas where Asian is greater than 10
    percent of the population
  • Develop a diocesan strategy for multi-cultural
    ministry
  • Possibly using single sites for multiple
    congregations
  • Often these groups need/want separate svc.

81
Conclusion
  • I skate to where the puck is going to be, not
    where it has been.
  • Wayne Gretsky

82
Strataventure, LLC www.strataventure.com 1-866-467
-4500
83
A Missouri based Limited Liability Corporation
  • We serve
  • Non-profits
  • For-profits
  • Religious organizations
  • With
  • Management Consulting services
  • Customized Training
  • Experiential meeting event planning

84
Robert Anton Franken Qualifications
  • Masters in Economics, Bachelors in Business
  • International Certification in Meeting Creation
  • Permanent Episcopal Deacon for 19 1/2 years
  • Chief Financial Officer of Public Company
  • Chief Administrative Officer, Diocese of Colorado
  • Consultant to churches and diocese
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