Email Marketing: How Does Email Marketing Help With Lead Generation

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Email Marketing How Does Email Marketing Help
With Lead Generation

• A Comprehensive Guide By the Marketing 2.0
  Conference

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Table of Contents

• What Is Email Marketing?
• Two Types Of Email Lead Generation
• How To Generate Leads With Email Marketing?

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What is Email Marketing?
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• Even though we have a lot of new marketing tools
  and strategies, email marketing is still one of
  the most successful ways to lead generation. This
  is because email marketing is the easiest way to
  promote your services and products.
• Everybody opens their mails everyday to look out
  for new opportunities that can benefit them. This
  is where email marketing comes into action. If
  there is a potential customer for your service,he
  or she is likely to be interested in the email
  you have sent.
• Email lead generation is the process of
  collecting leads with the help of an opt-in email
  form. The most important thing is to find out as
  much as possible about potential clients, like
  their names, interests and email addresses.
• As pointed out at many digital marketing summits,
  to grow your business and make more sales, you
  need to have a good plan for getting leads. If
  your business doesn't have a system like this, it
  will be hard to keep customers and gain their
  loyalty.

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Email lead generation can be divided into two
main groups
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• Inbound Email lead generation-
• This is a type of email marketing campaign where
  the goal is to get leads by giving away something
  valuable and accessible. Most of the time, leads
  who have already shown interest in your product
  or service or signed up for your email list are
  the ones who receive inbound emails.
• Outbound email lead generation-
• To get outbound email leads, you must send cold,
  personalized emails to prospects who fit your
  customer profile. These emails reach out to a
  target audience, whether or not that audience
  wants to hear from them. Outbound emails can
  sometimes be seen as disruptive.

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How to generate Leads with Email marketing?
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The following slide shares some knowledge that
top marketing experts revealed at the Marketing
2.0 Conference to understand how to generate
Leads with Email marketing?
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• A "lead" is a possible customer who has already
  been contacted. Email leads are people who give
  you their name, email address, and other
  information about how to reach them through
  email.
• Email Lead generation is the process of reaching
  potential customers and people who visit your
  website to become interested in the products or
  services you offer through emails.
• In the email lead generation process, you might
  use a promotional email form to collect leads.
  You must gather information about your clients,
  like their names and email addresses.
• Most of the time, this is done by providing the
  customer a gift, a discount, or an eBook in
  exchange for filling out an opt-in form. In
  exchange for the benefit you're giving them, the
  people in your target audience give you their
  contact information and permit you to send them
  promotional content.
• Getting these email leads is essential if you
  want to build a loyal group of customers through
  permission-based marketing, which is why this
  marketing strategy is used to get them in the
  first place.

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Thank You!
Prepared By Marketing 2.0 Conference
https//www.marketing2conf.com/