Types of sofas

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WHAT IS SOFA
A sofa is a piece of furniture for seating 1, 2
or 3 people in the form of a bench with armrests
which is partially or entirely upholstered and
often fitted with springs and tailored cushions

• High Ticket Size

• Customer willing to spend more

• Durian Main Category- 60 of the Sofa is sold

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IMPORTANCE OF SOFA CATEGORY IN FURNITURE
3 SEATER SOFA IS HIGHEST SOLD WITH 53 SHARE
Figure 5-2 India Home Furniture Market
Segmentation by Major Furniture Categories on the
Basis of Revenue in Percentage, FY2015
April 2016
India Furniture Market Outlook to 2020
4.6
Figure 5-8 India Sofa Market Segmentation by
Seating Capacity on the Basis of Revenue in
Percentage, FY2015
10.8
Bed Room
Living Room
6.0
23.1
Dining Room
61.5
8.0
Kitchen
3 Seater Sofa
Source Industry Articles, Interviews with
Furniture Retailers
1 Seater Sofa
Figure 5-6 India Living Room Furniture Market
Segmentation by Types of Products on the Basis of
Revenue in Percentage, FY2015
53.0
33.0
10.0
2 Seater Sofa
15.0
Sofa
Sofa Bed
55.0
Others
Center Table
20.0
Others
Source Interviews with Furniture Retailers Note
Others include sofas with seating capacity of
more than 3 seats.
Source Interviews with Furniture Retailers
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TYPES OF SOFA ON THE BASIS OF SIZE
Small Sofa Small Sofa Medium Sofa Medium Sofa Large Sofa Large Sofa
Width Depth Width Depth Width Depth
1 Seater 640 - 960 720 - 890 1000 -1110 900 - 1000 1120- 1200 1050 - 1300
2 Seater 1200-1400 720 - 890 1600 - 1675 900 - 1000 1675 - 1750 1050 - 1300
3 Seater 1650-1900 720 - 890 2020 - 2140 900 - 1000 2140 - 2300 1050 - 1300
Example Of Models Windsor Berry 55001 Windsor Berry 55001 Clarkson Lorraine Clarkson Lorraine Benjamin Campbell Benjamin Campbell
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SMALL SIZE
BERRY / 55001
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MEDIUM SIZE
CLARKSON
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LARGE SIZE
CAMPBELL
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