Wheel of misfortune

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Wheel of misfortune

• The pitfalls of leaving data to chance

Presented by Hannah Graham Alex Mountain Date
13th November 2007
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The pitfalls of leaving data to chance
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Capture
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Capture
60 consumers react negatively toward an
organisation with no rapid name and address
capture on website
Canvasse Opinion August 2007
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Capture

• We have calculated that QuickAddress Pro
• Web presents us with the opportunity to
• generate 2 million a year of new business
• income.
• Paul Cassidy,
• Head of Information Systems Development,
• Swinton Insurance

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Enhance
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Enhance
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Enhance
Title Firstname Surname Position Address Reg
ion E-mail Telephone Media Likely to
drive House type Mosaic Type
L Duplicity SW4 0AB
Miss L Duplicity Shoppers Ave, SW4 0AB 020
7819 3000
Miss Lesley Duplicity Shoppers Ave, SW4
0AB 020 7819 3000
Miss Lesley Duplicity Home Shopper Shoppers
Ave, SW4 0AB 020 7819 3000 Mazda MX5
Miss Lesley Duplicity Home Shopper Shoppers
Ave, SW4 0AB 020 7819 3000 Mazda MX5 Web/B2B
Miss Lesley Duplicity Home Shopper Shoppers
Ave, SW4 0AB 020 7819 3000 Mazda MX5 Studio
Apartment Web/B2B
Miss Lesley Duplicity Home Shopper Shoppers
Ave, SW4 0AB 020 7819 3000 Guardian
Cosmo Mazda MX5 Studio Apartment Web/B2B
Miss Lesley Duplicity Home Shopper Shoppers
Ave, SW4 0AB Lesley_at_emails.com 020 7819
3000 Guardian Cosmo Mazda MX5 Studio
Apartment Web/B2B
Miss Lesley Duplicity Home Shopper Shoppers
Ave, SW4 0AB London Lesley_at_emails.com 020 7819
3000 Guardian Cosmo Mazda MX5 Studio
Apartment Urban intelligence
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Authenticate
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• Natural extension to QAS data capture
  possibilities
• Trusted data sources from Experian
• Off the shelf identity management solution

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Match
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Prevention is better than cure
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Match
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Match
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Clean
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Clean

• Simultaneaous searching
• Data cleaning services
• Experts onsite
• TAP accredited training team

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Suppress
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A fashionable example
Stones by Nightingales
A retailer of high quality classic ladies
clothing and accessories for discerning
customers
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Why they chose to suppress with QAS

• Outsourcing data cleaning
• High costs
• Lack of control
• Returned mail
• Wasted budget
• Poor brand perception

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QAS and Nightingales

• Using QuickAddress Batch with Suppression, we
  identified that 24,969 contacts we were mailing
  had actually moved house! We were able to
  instantly correct these addresses and send out
  new catalogues. This exercise was taken a couple
  of months ago and we have already received
  71,000 worth of new orders.
• Robert Price
• IS Manager at Nightingales

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Standardise
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Standardise

• Benefits
• Searching database easier
• Crucial part of data migration
• Makes duplicate spotting easier

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Audit
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Audit
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Thank you for listening
Presented by Hannah Graham Alex Mountain Date
13th November 2007