5 Strategies That Are Helping Auto Dealers In Building The Right Digital Sales Funnel

1
(No Transcript)
2
Importance of Building Right Sales Funnel
3
Understand the Sales Funnel for Auto Dealers
4
Understand the Sales Funnel for Auto Dealers

• Automobile dealers need to understand the main
  steps in their sales funnels from the very
  outset.
• More than 95 of people purchase cars from
  dealerships, besides the car sale journey
  typically starts online.
• The digital sales funnel for auto dealers starts
  with leads.
• Not every leads turn up to automobile dealerships
  for appointments
• From leads to conversion may go higher with
  proper response and query management

5
Leverage the Social Media Platforms
6
Leverage the Social Media Platforms

• Social media platforms plays much more important
  role in decision making for automobile buyers.
• By active social media presence, auto dealers can
  get a large volume of prospective buyers or
  leads.
• Auto-dealers need to have dedicated business
  pages on different social media platforms.
• Posts regularly and shares useful, interesting,
  actionable information.

7
Customer Reviews Online Visibility
8
Customer Reviews Online Visibility

• Recent study revealed that over 70 of potential
  customers look up vehicles on search engines
  first.
• Having a robust SEO strategy in place is
  absolutely vital.
• Customer reviews ratings on Google are
  instrumental in building the overall trust-factor
  about a particular business.
• Auto dealership have to be proactive about asking
  for reviews from customers.
• Potential leads are likely to be influenced by
  what previous buyers have to say about a
  dealership service.

9
Email Marketing to Expand Business

• Email marketing strategy helping dealerships
  connect with prospective customers is huge.
• Gather and create email lists that are properly
  targeted, and are likely to initiate follow-up
  actions.
• Email content strategy carefully handled with
  interesting subject lines and informative body
  content.
• Consider setting up email campaign at regular
  intervals.

10
Having A Responsive Information Rich Website
11
Having A Responsive Information Rich Website

• Mobile searches for automobile details/dealership
  services have grown exponentially in recent
  years.
• Must have a fully responsive website that has all
  relevant information, is updated regularly, and
  is easy for web visitors to follow.
• Website is the first point of interaction between
  a dealership and buyers.
• The contact details and service timings should
  also be clearly displayed.
• There should be enough calls-to-action (CTA)
  buttons, phone numbers, email addresses, etc.

12
Thank You
13
Thank You