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Title: Investor Presentation


1
Intelligent Energy Demand Management Solutions
  • Investor Presentation

2
What We Do
  • Intelligent Energy Demand Management Solutions
  • Peak Demand Management
  • Automated predictive shedding of electrical loads
  • Integrated Building Controls and Management
    (coming)
  • Enabling technology for Demand Response (DR)
    programs
  • Unique capability to serve Industrial markets
  • Largest individual energy consumers high costs
    motivated buyers
  • Help customers achieve significant cost savings
    without disrupting production

3
Company Background
  • Headquartered in Seattle, WA
  • Highly differentiated technology with extensive
    customer traction
  • Technology originated in Sweden in 1994
  • Strong and innovative technology
  • Operated as Engineering house little/no sales
    resources
  • U.S. Management led Turn-around in 2004
  • New U.S. team and operation gained control of
    technology
  • Focus on key Industrial verticals in U.S.
    creating significant momentum
  • Now uniting with European technology resources
  • via small acquisition of Swedish sister-company
    housing key technology personnel
  • Also brings complementary technology for
    Commercial markets and attractive revenues
  • Seeking 5 million in first institutional capital
    round

4
Business Momentum
  • Strong base of reference-able customers in key
    verticals
  • Compelling customer value proposition
  • Turn-key, easy-to-install, easy-to-connect
    solution
  • Can achieve demand control without impacting
    production, quality, comfort
  • Create ongoing reduction of 10-40 in peak
    energy demand charges
  • Payback period of 12-24 months (often much less)
  • Poised to scale
  • 2006 Revenues 1.0M U.S. 4.4M European

5
Demand 101
  • Peak demand addresses instantaneous vs
    cumulative demand
  • Peak demand is based on average load (kW) during
    an interval
  • Highest 15,30 or 60 minute interval sets monthly
    charge
  • Keeping the peak lower creates monthly savings

6
Demand 101 (Continued)
  • Demand charges typically 35 of overall electric
    bill
  • Energy Director lowers demand (kW) by 10 40
  • Reducing demand has significant effect on overall
    bill
  • Safely reducing demand in automated fashion
    enables demand response participation

lower peak demand by 20
kW
kW
kWh
7
Case Study Rochester Metal Products
  • Demand Control
  • Rochester Metal Products Rochester, IN
  • Iron Castings Foundry
  • Direct, coordinated furnace load reduction to
    reduce kW demand
  • Peak reduction project by demand shifting
    5000kW (24) savings
  • Project cost 80K
  • Annual savings 723K
  • Turnkey project payback 2 months

8
Case Study San Jose Mercury News
  • Demand Control
  • San Jose Mercury News - San Jose, CA
  • Large Newspaper Facility
  • Direct reduction of HVAC loads during demand
    spikes no decrease in building comfort
  • Peak reduction project by demand shifting 600kW
    (20) savings
  • Project cost 78K
  • Annual savings 73K
  • Turnkey project payback 13 months

9
Case Study Gallo Fresno
  • Demand Response
  • Gallo Winery - Fresno, CA
  • Large Winery Facility
  • Direct, automated load reduction based on
    customer-initiated demand response command
  • Demonstrated load reduction 7000kW
  • Project cost 252K
  • Utility incentive 100 of project costs paid by
    PGE
  • Turnkey project payback instantaneous

10
Demand Management vs. Demand Response
  • Definition of Demand Management Understanding
    where, when and why demand spikes occur and
    taking ongoing, automatic measures to reduce them
    or shift them with minimal impact on facility
    operations.
  • Definition of Demand Response Event-based
    changes in electric usage by end-use customers in
    response to changes in the price of electricity
    over time, or to incentive payments designed to
    induce lower electricity use at times of high
    wholesale market prices or when system
    reliability is jeopardized.

11
Market Pain
  • Extreme industry concern about meeting peak
    energy demands
  • Rising consumption, constrained distribution
    infrastructure, rising costs
  • Spurring Utilities towards more aggressive
    demand-side management
  • Movement to add higher rates during periods of
    peak usage
  • Incentives for customers that can reduce demand
    upon request (Demand Response)
  • Demand management cheaper and cleaner than
    building new plants
  • Industrial users hit particularly hard
  • Largest individual energy users peak demand
    charges significant
  • Shedding loads a difficult tradeoff if
    jeopardizes production/quality/safety
  • Few alternatives to enable cost reduction or
    participation in DR initiatives
  • Motivated market needing a compelling solution

12
Addressable Market
  • Meeting the complex needs of Industrial
    environments
  • Note Figures above address demand management
    opportunity only, which differs from addressable
    market for industrial demand response
  • Powerit Solutions also capable of addressing
    Commercial markets
  • 1B in annual spending projected by 2020 on
    demand response solutions alone (Reference
    Department of Energy and the Federal Energy
    Regulatory Commission)

13
Technology Overview
  • Energy Director automatically predicts,
    regulates, and lowers peak demand
  • Turn-key solution
  • Industrial-hardened controller (hardware device)
  • Software management tools
  • Variety of networked wireless I/O (for load and
    meter connectivity enabling easy and simple
    set-up)
  • Predictive load shedding optimized for Industrial
    environment
  • Adaptive setpoint for automating savings
    management
  • Complex rulesets for load performance protection
  • Reporting for visibility into energy management
  • Savings verification reports, graphs, and
    archives
  • Utility bill matching / verification
  • Energy, temperature process reports/graphs
  • Simple Integration with Existing Systems
  • Refrigeration, Bldg, Process controls
  • Communication connectivity to major protocols
    such as LonWorks, BACNet, Modbus TCP, many others

14
Technology Architecture
15
Intelligent Load Shedding
  • Intelligent load shedding software for Industrial
    environments
  • Key element of Powerit market differentiation
  • Proprietary predictive software algorithms for
    sophisticated load shedding
  • Perfected and innovated through hundreds of
    customer experiences
  • Small, incremental, temporary and coordinated
    shedding across a wide variety of loads
  • Waits until the optimal time and only applies for
    the minimal duration
  • Infinite set of rules for constraining and
    prioritizing shedding while protecting load
    functionality
  • Gives customers confidence to automate energy
    management without impacting production, quality,
    safety, or comfort
  • Users control the system load shedding can be
    linked to process controls giving them
    coordinated control

16
Pending Acquisition
  • Powerit just acquired small but highly
    complementary sister company
  • Diana Control AB based in Sweden
  • Long relationship and shared history with Powerit
  • Key Diana Attributes
  • Building Controls/Energy Management technology -
    control of HVAC, lighting, chiller systems, etc.
  • Focus Commercial sector, mid-market
  • Built on identical hardware platform and same
    software building blocks as Powerit
  • Employs key technical resources responsible for
    innovation at both Powerit and Diana
  • Controls manufacturing of Powerit and Diana
    devices
  • Stable, successful, profitable Scandinavian firm
  • 2006 4.4 million revenue, 449,000 Ebitda
  • Very conservative sales/marketing approach
  • Synergies for Powerit
  • Unify Demand Management and Building Controls on
    a single platform (comprehensive Energy Mgmt)
  • Expand reach into Commercial Market
  • Control of key technical personnel and device
    manufacturing
  • Enables broader, more granular load control
  • Cross-sale opportunities (Industrial and
    Commercial)
  • Localized base for European sales activities
  • Profitable family run business
  • Nice opportunities for growth with minimal
    investment

17
Competitive Landscape
18
Go-to-Market Strategy
  • Vertical market focused sales approach
  • Early Direct Sales focus as market presence and
    sales tools established
  • Indirect sales beginning in earnest in 2007
  • Indirect Channels
  • Agents -- vertical and/or regional automation
    manufacturing reps
  • Distributors -- regional industrial control
    firms, electrical contractors, systems
    integrators
  • ESCOs -- regional energy savings program
    managers
  • OEMs many potential partners desirous of
    integrating capability to reduce energy costs
  • Examples induction furnace manufacturers
    (foundries), refrigeration systems (food
    processing)
  • International Leverage European presence
  • Need for Demand/Energy Management a global
    phenomenon
  • Distribution in Europe through E.ON (large
    utility)

19
Management Team
20
Financial Projections
  • Highlights
  • Explosive growth potential in Industrial sectors
  • Average product sales price range from
    50,000-200,000
  • Attractive growth in profitable Commercial
    business with minimal investment
  • Capital efficient business

21
Financing and Capital Requirements
  • Seed Financing through Stellar International
  • Commercial real estate investment company with
    operations in the U.S. and Sweden
  • Raising 5 million in first institutional round
  • Proceeds of round utilized for
  • Building sales, support, and channel
    infrastructure
  • Augment management team
  • Continued product innovation and expansion
  • Support acquisition of Swedish sister-company

22
  • Appendix

23
Building Pipeline
  • Sales Process
  • Identify targets from lead generation, using
    first vertical application filters
  • Presentations via web using channel partners
  • Qualify candidates remotely using key application
    criteria
  • Demand charges, types of loads, size of facility
  • Conduct site audit, analyze process define
    installation issues
  • Develop technical proposal
  • Negotiate final solution evaluate financing
    needs, incentives (if applicable)
  • Implement solution training, setup MV process
  • Post sale follow up via web meetings, develop
    case study
  • Current pipeline 3.9MM
  • C\Documents and Settings\Bobz.POWERIT\My
    Documents\Reports\Year end pipeline 121306.xls

24
Customer Overview
25
Its all about payback
26
Its all about payback
27
How does the system work?
  • Automated peak load management
  • System connects directly to the utility meter to
    obtain real-time billed usage data
  • This ensures the data used for the timing and
    duration of load management directly relates to
    the bill

28
How does the system work?
  • The user establishes a target kW allowance

29
How does the system work?
  • The Energy Director uses real-time energy data to
    calculate and predict upcoming peaks based on
    allowance or setpoint

30
How does the system work?
  • The controller uses connected equipment to shift
    overall plant load at just the right moment, for
    just the right amount of time, thereby avoiding
    the peak(s)

31
Why Powerit?
  • The Energy Director has met and exceeded the
    quoted cost savings on our monthly energy bills.
    It has caused us to start looking at other areas
    in the operation besides the furnaces where the
    Energy Director might allow us to reduce our
    energy cost even more.
  • Jerry Dale, Plant Manager, Foote Foundry,
    Fredericktown, Ohio

32
Why Powerit?
  • The Energy Director is extremely easy to use.
    There has been no impact whatsoever on operations
    or product quality and our savings are about 65K
    per year.
  • Larry Benanti, Director of Engineering, San Jose
    Mercury News

33
Interval Data Analysis
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