Feng Shui

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(No Transcript)
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River Crystal
River Crystal

• Sid numbers
• 0408981,0204337,0407238,0407236,0407237

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River Crystal

• - Its Crystal Clear -

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River Crystal

• - Its Crystal Clear -

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River Crystal

• Presentation
• Culture and Feng Shui
• Chinese market
• Product Line - Waldner
• Marketing Mix
• Strenghts and Weaknesses
• Why you should chose River Crystal!

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Chinese Culture

• There are some important cultural aspects to be
  aware of when doing business in China.
• Colours and numbers have strong symbolic meaning
  here, often negative.
• Wrapping paper in white, black, or blue are
  banned for our products in China (associated with
  funerals)
• Most Chinese workers take a break between 12-2
  pm, including elevator and phone services.
• Thats why our presentation is 1145-12

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Chinese Culture

• Our packages usually comes with 8 or 6 items
• 8 its a gesture of good will.
• 6 is considered a blessing for smoothness and
  problem free advances.
• 4 is a taboo because it means 'death
• 73 (the funeral), 84 (having accidents)
• These are therefore avoided when we are doing
  business in China.

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Feng Shui

• The Ancient Chinese method of creating harmony

• Can correct the energy flow qi in a house to
  promote well being and good health

• Many Chinese use Feng Shui to improve business

• River Crystals Products are designed to take
  advantage of this force by a secret manufacturing
  method.

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Chinese Market

• The company has chosen to expand into the Chinese
  market because
• Population of 1.2 billion(20 of the world)
• Shanghai the largest city in China offers a great
  launching pad for entry to Asian markets
• The One child rule means parents have more
  money to spend on other things
• Rapid growth of newly rich people with money to
  spend on luxury items

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Chinese Market

• Main Competitors
• Shanghai Linou Glass Products
• New hi-tech enterprise with around 300
  employees
• Shanghai Huwenpu Industry and Trade
• Produces a variety of crystal products. Over
  100 employees. Produces personalised products.

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Product Line

• Jan-Owe Waldner
• Swedish table tennis legend who is a household
  name in China
• National sport in China
• Promote our products and give the product line
  its name
• Bridge gap between Europe and China.
• Associate Fame, Success and Quality with the Brand

• Waldner

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Product Line

• Waldner

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Product Line

• Waldner

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Marketing Mix

• Product - Crystal ornaments and Vases,
  personalised engravings, unique design, limited
  quantity
• Place - Exclusive retail, fashion area in big
  cities
• Price - Relatively high price because of quality
  and exclusiveness
• Promotion - Specific magazines, sponsoring, word
  of mouth, no TV ads since we are not targeting a
  general audience

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• Strengths
• Leader in the UK crystal market
• High quality products/luxury segment
• Know-how/Experience
• Respected brand image

• Weaknesses
• International pressure
• Hard local competition
• Low entrance barriers
• Limited knowledge of Chinese market

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Why you should chose River Crystal!

• We have the best concept for entering the Chinese
  market compared to other European rivals
• Several unique sales pitches like the use of
  Waldner and Feng Shui
• Our products will attract young, rich and trendy
  people to your stores
• Top quality products
• Just say YES!!!