Creative Industries in Sweden turnover: 4000 million SEKyear

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Creative Industries in Sweden turnover4000
million SEK/year
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The network for Swedish Creative Industries

• Coordinator
• 8 hubs from Piteå to Malmö
• The Knowledge Foundation
• Regions and Universities/colleges
• Method F.U.N.K

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UppleveseindustrinCreative Industries

• 14 sectors
• architecture, art, music, computer games,
  litterature, meals, design, advertising/mrkt.comm.
  , theater, film, media, turism, photo and fashion

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F.U.N.K
Forskning, Utbildning, Näring, Kultur Research,
Education, Business, Culture
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• Study Att leva på sin talang, dec 2005.
• Creators in art, theater, music and fashion

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• Conclusion to earn their living from their
  profession creators in creative industries need
• Enhanced knowledge of each sector
• Change attitudes
• Enhanced understanding of the market and society
• Entrepreneurship incl. communication

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• 2006 start of the project Kreatör
• Mission develop pilotcourse in entrepreneurship
  for professional creators in design, advertising
  and media.

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• Financed by the Knowledge Foundation within
  their programme Creative Industries.
• Project management by the Network for Swedish
  creative industries.
• In collaboration with
• University College of Arts, Crafts and Design -
  Stockholm
• Beckmans College of Design - Stockholm
• School of Design and Crafts of Gothenburg
  University
• School of Arts and Communication/K3 - Malmö

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• Launch of pilotcourse Kreatör September 2007.
• 18 professional creators follow the course
  divided in five modules given in Malmö (2
  modules), Stockholm (1 module), Gothenburg (2
  modules)

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Participants disciplines Architecture 2 Illustrat
ion 1 Industrie design 1 Interior
architecture 1 Art crafts 3 Graphic
design 6 Mrkt comm. 2 Fashion 1 Product
design 2 Interactive design 1 NB som rege.
With two disciplines
Totalt applicants 88 Totalt interviewed 37 Tot
alt participants 18 6 Göteborg, 6 Malmö, 6
Stockholm
Years_reg. company. 1987 1 1992 1 1995
1 1998 1 1999 2 2000 1 2001 2 2002 1 2003 1 2004
6 2005 1 2007 1

• Age span
• 1
• 1
• 1962 1
• 1966 1
• 1969 1
• 1970 1
• 1971 2
• 1972 1
• 1973 1
• 1974 4
• 1975 3
• 1979 1

Women 11 Men 7
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Coaching 1 2 hours Individual coach
Coaching 2 2 hours Individual coach
Coaching 3 2 hours Individual coach
Coaching 4 2 hours Individual coach
Individual process with own case
MENTORS To guide the participants personal
process and their own case
PROCESS LEADERS Leed the modules and the group
process
Modules and group process
Professionel Identity
Introduction
Market, society relations, networks
Creative Businesses
Conclusion
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Coaching 1 2 hours Individual coach
Coaching 2 2 hours Individual coach
Coaching 3 2 hours Individual coach
Coaching 4 2 hours Individual coach
Individual process with own case
Modules and group process
Introduction
Market, society relations, networks
Conclusion
Professionel Identity
Creative Businesses
3 days Malmö
3 days in Malmö
3 days Stockholm
3 days Gothenburg
3 days Gothenburg
Enhanced understanding of how to find and
create new business Sales, startegies, tools
and arguments others creative business
models development of the own business models
Understanding of what a business plan should
consist of and how to present it up dated
action plan for the own company

• analysis of creators company status and ideas
  for expansion
• understanding of what a professional identity
  can consist of
• understanding of communication and presentation
  technic
• Workshop of brand development
• Good and bad practice insight of how other
  creators have built their companies

Ideas for positioning and identity on the
market Knowledge of methodes for market and
competitor research and analysis Ideas on how
to work with PR Understanding of sales process
and customer relationships Interaction with the
market
recap of the course inspiration for the
development of the continously work with the own
company motivation to create networks and new
business relations
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• POSITIVE RESPONS SO FAR (evaluation in december
  07)
• To be able and motivated to keep on working with
  the own company within the course
• Access to and coaching from personal mentor
• The collaboration between several universities
  and colleges. The course held in three cities
  (broaden geapgraphical network)
• The broad span of the participants in terms of
  disciplines, experiences and age.

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• Thank you!
• Sara Lönnroth
• Project Manager
• 46-70-630 90 31
• www.upplevelseindustrin.se
• www.modeochdesign.se
• www.kks.se