Fragrance Market Outlook for U.A.E.

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U.A.E. Fragrance Market With Key Companies
Profile, Industry Revenue, Trend and Forecast to
2030
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The U.A.E. fragrance market revenue stood at
720.2 million in 2020 and it is predicted to
demonstrate a CAGR of 8.3 from 2020 to 2030
(forecast period). The market is being driven by
the soaring investments being made in marketing
and advertising initiatives, particularly on
digital channels, increasing disposable income of
people, surging consciousness of people toward
grooming, and burgeoning requirement for natural,
environment-friendly, and custom- made perfumes
across the region. The growing public awareness
about the necessity of grooming is a major growth
driver of the U.A.E. fragrance market. Fragrances
improve self-esteem and positively impact the
overall personality of people. Moreover,
fragrances also help in improving personal
hygiene. Besides, the surging digital marketing
activities are also propelling the advancement of
the U.A.E. fragrance market. Many fragrance
producing organizations are turning to digital
marketing for gaining relevant information,
growing their operations, raising brand
awareness, better engaging with customers via
social listening, and increasing customer
loyalty. Moreover, people prefer to shop online,
as these platforms provide a wide range of
products, great discounts, and the convenience
of avoiding store visits for shopping. Owing to
these benefits, many popular fragrance producing
companies are targeting customers via digital
marketing channels. Depending on consumer group,
the U.A.E. fragrance market is categorized into
unisex, women, and men. Out of these, the unisex
category dominated the market in 2020. This was
because of the huge requirement for unisex
fragrances, on account of the fact that they can
be worn by both women and men. This is
attributed to the rising brand awareness among
millennials and the surging expenditure on
luxury products in the country. Abu Dhabi and
Dubai are currently dominating the U.A.E.
fragrance market. This is because these cities
are witnessing the large-scale utilization of
fragrance and cosmetic products, on account of
the presence of a highly cosmopolitan population
and greater per capita income of people than the
individuals residing in other cities. One of the
major trends currently being witnessed in the
industry is the booming popularity of
natural-ingredient-based and organic products in
the country, owing to the increasing public
awareness about the environmental benefits of
these products. Therefore, the market is set to
exhibit explosive growth in the coming years,
mainly because of the growing per capita income
of people, rising consciousness of residents
toward looks, appearance, and personal hygiene,
and the surging public awareness about the
importance of grooming in the country. This
study covers
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• Historical and the present size of the U.A.E.
  Fragrance Market
• Future potential of the market through its
  forecast for the period 2020-2030
• Major factors driving the market and their impact
  during the short, medium, and long terms
• Market restraints and their impact during the
  short, medium, and long terms
• Recent trends and evolving opportunities for the
  market participants
• Historical and the present size of the market
  segments and understand their comparative future
  potential
• Potential of on-demand logistics services, so the
  market players make informed decisions on the
  sales of their offerings
• Competitive scenario of various market segments
  across key countries in several regions for
  uncovering market opportunities for the
  stakeholders
• Major players operating in the market and their
  service offerings
• Recent strategic developments by the major
  players in the market

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