Content: Sourcing the right buyer overseas Preparing an offer costing Meeting with the buyer Samplin

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Content Sourcing the right buyer
overseas Preparing an offer / costing Meeting
with the buyer Sampling Payment Terms /
Orders
Export Development Programme for the fashion
industry MODULE1 From Sampling to Production
hit helma international trading (pty) ltd.
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Ask yourself

• Is my product special ?
• Can I accept advise, criticism or other peoples
  opinion ?
• Do I have sufficient financial support ?
• Am I set in the domestic market ?
• Will I do it wholeheartedly ?

hit helma international trading (pty) ltd.
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Sourcing Buyers

• Trade Fairs What? Who? When? Costs?
• Requirements ?
• The Internet International Trade Pages
• Google
• Showrooms Fashion Centres worldwide
• Import Agencies Many clients via one contact
• Fact finding tour When? Costs?

hit helma international trading (pty) ltd.
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Bread Butter

• 893 Brands
• 89.000 Visitors
• From 105 Nations
• 7 Exhibiting Areas

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• Fashion Exposed preview Spring/Summer
• 8 - 10 March 2009 Sydney Exhibition Centre,
  Darling Harbour co-located with... Leather,
  Bags and Accessories Fair Sydney
• 8 - 10 March 2009 Sydney Exhibition Centre,
  Darling Harbour
• Australian Shoe Fair Sydney
• 13 - 15 February 2009 Sydney Exhibition Centre,
  Darling Harbour

over 8000 Buyers. National and international. 89
of the visitors in 2007 were decision makers
Last Years direct orders were 60.000.000 AUS
for over 550 Exhibitors
hit helma international trading (pty) ltd.
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• Meeting Buyers
• Be well prepared
• Be on time
• Know your product
• - fabric composition
• - harmful substances
• Know the price
• Show flexibility
• Discuss delivery times
• Make notes
• Follow up after the meeting

• Samples
• Highest quality standard
• Authentic
• In time

• Costing
• Quote in Overseas Currency
• Exchange Rate Fluctuation

• Delivery terms
• Ex works
• fob / fca
• DDU
• Get Quotes from your Forwarding Agent

• Payment Terms
• cod cash against documents
• 50/50
• L/C letter of credit

hit helma international trading (pty) ltd.
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10 Reasons to Exhibit

• Thousands of buyers in just a few days!
• Sell directly to qualified trade buyers
• Network within your industry and develop new
  business leads
• Promote your latest range to a highly targeted
  audience
• Strengthen your existing business relationships
• Align your label with other high profile
  designers
• Accelerate the buying process by answering
  questions face to face
• Increase your portfolio of international business
  
• Consolidate your position in the industry and
  reinforce customer loyalty
• Raise your profile in the industry and add value
  to your brands

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Hundreds of Companies to be found on Google

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• Meeting Buyers
• Be well prepared
• Be on time
• Know your product
• - fabric composition
• - harmful substances
• Know the price
• Show flexibility
• Discuss delivery times
• Make notes
• Follow up after the meeting

• Samples
• Highest quality standard
• Authentic
• In time

• Costing
• Quote in Overseas Currency
• Exchange Rate Fluctuation

• Delivery terms
• Ex works
• fob / fca
• DDU
• Get Quotes from your Forwarding Agent

• Payment Terms
• cod cash against documents
• 50/50
• L/C letter of credit

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Time Frames (Mail order companies)
Summer Range
Sampling June July
Price negotiations July
Orders August
Shipping November December
Winter Range
Sampling November December
Price negotiations January
Orders February
Delivery June July
hit helma international trading (pty) ltd.