How Reviews Can Boost Your SEO by Caledon SEO Company

1
How Reviews Can Boost Your SEO by Caledon SEO
Company
2
How important are customer reviews? Most
consumers will consult Google when searching for
a product or service. Here you can find the
company's website and read what they services
provide.  However, it won't be easy to convince
a consumer to buy in this way. Opinions and
experiences of other customers, on the other
hand, are much more persuasive. Search Engine
Land reports that 72 percent of respondents trust
user reviews as much as they trust
recommendations from friends and family. Capterra
surveyed the comparison portal to examine the
importance of user ratings in the purchase
decision.
3
SEO Strategies for building an online reputation
with reviews SEO strategies are suitable for
building an online reputation through reviews.
These are divided into short-term and long-term
measures. Short term measures Companies should
first write to their known, satisfied customers
and ask for a rating. In this way, they initially
collect positive reviews. To motivate customers
to give a rating, you can offer those vouchers
and discounts.
4
Long term measures In the long term, companies
should focus their reviews on one or a few
portals. By concentrating, companies can pursue a
clean strategy for their online management.  If
companies let their customers choose the
platform, they risk reviews ending up on Google,
Facebook or Yelp. If a positive rating is posted
on the wrong portal, it will lose its usefulness
because the target group will not find
it.  Furthermore, companies do not influence
portals such as Facebook and Google. Therefore,
if the rating is bad or wrong, it is very
difficult for companies to take action against
it. How to deal with negative reviews
correctly A negative rating doesn't always have
to be bad. It can be used as an opportunity to
demonstrate to customers that criticism can be
deal with and that negative feedback is used as
an opportunity to improve.  Dealing
professionally with negative reviews often
increases credibility and appears more
trustworthy than a company that has only received
positive feedback.  It is particularly important
to react quickly to the reviews, respond
neutrally and in a friendly manner, apologize if
necessary, and ask the happy customer to revise
his review if the error is corrected.
5
How do reviews improve your visibility? User
reviews are usually not the first thing companies
think about when it comes to SEO. Reviews,
however, should get more attention - especially
when it comes to local businesses. One of the
most sought-after rich snippets in Google's local
search results is the "Local Pack" three
highlighted, map-based search results. For
example, if I search for "pizza," Google uses the
user ratings as a ranking factor, and it
primarily shows restaurants that have been rated
well. The Local Search Ranking Factors Report
2017 by Moz reports that user ratings (number,
frequency, and variety of ratings) are among the
five most important factors determining whether
companies are listed in the Local Pack. 
6
To get all the benefits of Caledon SEO Company  
- PikDigital is one of the best Digital Marketing
agency. Contact Now,
Contact Us
PikDigital Pvt Ltd Address 190 sussexvale Dr,
City Brampton, ON Zipcode L6R 3R1 Email
sales_at_pikdigital.com Website- www.pikdigital.ca