Broadband in the Home

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Broadband in the Home
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Broadband in the Home
Source HomeBroadband Adoption2006, May 2006
www.Pew Internet .org
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You are More Likely to Have Home Broadband if You

• Are under age 50
• Have a college education
• Make over 75k
• Live in an urban or suburban community

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Broadband Access Changes How People Use Their Time

• Less time watching television
• Less time shopping in stores
• Less time reading newspapers
• Less time spent in traffic
• More work at home

Source The Broadband Difference, PEW Internet
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Broadband Users

• Use email pretty much like dial-up users do
• Are active information seekers and comparison
  shoppers and are willing to buy products online
  
• Download music and videos, and play games online
• Use Voice Over Internet Protocol (VoIP)
• Are more likely to bank and pay bills online
• Create their own CONTENT!

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User-Generated Online Content By Home Broadband
Users

• 11 Create their own blog
• 17 Create their own webpage
• 16 Create webpages or blogs for others
• 32 Share something online they created
  artwork, photos, stories, videos. Equals 36
  million Americans

Source HomeBroadband Adoption2006, May 2006
www.Pew Internet .org
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Trends in Sharing Content

• Mashups
• www.programmableweb.com
• Audio and Video Blogs
• www.mnstories.com
• Social Bookmarks
• http//del.icio.us
• www.furl.net
• Wikis
• www.wikipedia.com

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Wi-Fi in the Home

• Being unleashed changes everything!
• Any time any place
• The whole household can be online at the same
  time
  
• Vote for the American Idol from your couch
• Watch how-to videos while cooking in the
  kitchen
  
• Surf the web from your deck