Tea Market Size Industry Trends & Forecast Report 2027

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Tea Market, By TypeTrend Analysis,
Competitive Market Share Forecast, 2021-2027
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Industry Trends Forecast Report 2027 A study,
recently conducted by the strategic consulting
and market research firm, BlueWeave Consulting,
revealed that the global tea market was worth
USD22.4 Billion in the year 2020. It is estimated
to grow at the CAGR of 4.5, earning revenue of
around USD30.3 Billion by the end of 2027.Tea-
the worlds most popular beverage, is
manufactured from the leaves of the Camellia
Sinens is plant. Increased awareness of the
benefits of consuming tea, such as boosting the
immune system, strengthening bones and teeth, and
lowering the risk for heart disease, kidney
stones, and cancer, are propelling the demand for
tea across the world. Moreover, the increasing
popularity of organic tea is also influencing the
growth of the global tea market.
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Growth drivers Increasing Inclination toward
Herbal and Green Tea The major factor driving
the growth of the global tea market is the rising
consumer awareness regarding the health benefits
of herbal and green tea. Moreover, increasing
disposable income and alterations in the
preferences and tastes of consumers in terms of
beverages are contributing to the demand for tea
worldwide. Market growth is also being driven by
the introduction of many herbal teas with so many
additional healthy ingredients by key players.
Promoting tea schools and tea art training at tea
expos and events across the country has made tea
a flagship product among millennials, resulting
in an increase in their tea consumption as
well.
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Restraints In the tea market, one of the major
challenges is the lack of knowledge of proper
farming practices necessary for tea production.
In recent years, it has become increasingly
difficult for tea producers to change their
conventional farming systems into productive and
sustainable practices. Also, the cost of the
traditional tea production is significantly
higher which restricts the growth of the organic
market. Moreover, because of the expensive
certification, the process involved in organic
tea production and sales in the international
market mainly discourages farmers from accepting
organic farming.
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Impact of COVID-19 COVID-19 has greatly affected
tea producers across the globe mainly due to the
nationwide and social distancing policies imposed
by various countries to curb the spread of the
virus. Due to the restrictions on export and
import during the pandemic, a lot of uncertainty
has been noticed in the global tea market. To
control the spread of COVID-19 in tea
communities, producers are taking a multitude of
emergency response measures. On the other hand,
many tea producers had shut down production of
all agricultural industries for several weeks in
March and April due to the strict lockdown
measures worldwide.  Because of this
pandemic-induced lockdown, tea producers and
smallholder livelihoods have been seriously
affected.
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Global Tea Market By Type Based on types, the
global tea market has been segmented into Oolong
Tea, Green Tea, Black Tea, Herbal Tea, and
others. Among these, the black tea segment holds
for the largest market share of the global tea
market due to the major health benefits it
offers. The antioxidants in black tea help block
DNA damage caused by tobacco or other toxic
chemicals. Antioxidants present in black tea are
very different from those found in fruits and
vegetables. Therefore, by including black tea
regularly in your diet, consumers can gain
additional health benefits.
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Global Tea Market By Distribution
Channels Based on distribution channels, the
global tea market is grouped into Store-Based and
Non-store Based segments. The store-based segment
is further classified into supermarkets
hypermarkets, convenience stores, and others.
Compared to other distribution channels in this
category, the demand for purchasing tea from
supermarkets is comparatively higher. However,
due to the increasing use of mobile phones and
the internet, many consumers prefer buying tea
online. Thus, the tea market is expected to grow
in the foreseeable future due to the increasing
penetration of mobile phones and use of the
internet. These e-commerce sites also offer many
discounts and coupons, and home delivery features
that attract a large consumer base.
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Global Sports Equipment Market Regional
Insights Based on the regions, the global tea
market is categorized into North America, Latin
America, Europe, Asia Pacific, Middle East, and
Africa. Among all these regions, the Asia Pacific
dominates the global tea market with the largest
market share. This region is expected to increase
immensely during the forecast period due to
rising tea culture and increasing demand for tea
from millennials. Additionally, the market is
impacted by the presence of several key players
in this region, which impacts its growth.
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