Shopify Vs. WooCommerce Vs. Magento – Which eCommerce Platform Ranks the Best in 2021?

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Shopify Vs. WooCommerce Vs. Magento – Which eCommerce Platform Ranks the Best in 2021?

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Most of the eCommerce websites on the internet today run on one of these three platforms: Shopify, WooCommerce, or Magento. – PowerPoint PPT presentation

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Title: Shopify Vs. WooCommerce Vs. Magento – Which eCommerce Platform Ranks the Best in 2021?


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Shopify Vs. WooCommerce Vs. Magento Which
eCommerce Platform Ranks the Best in 2021?
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  • Most of the eCommerce websites on the internet
    today run on one of these three platforms
    Shopify, WooCommerce, or Magento.
  • While all three platforms are highly competent
    and effective, the best eCommerce platform for
    you is the one that fulfils all your online
    selling needs.
  • To help you pick the right eCommerce platform for
    your business, we will walk you through the main
    features of each one as well as the advantages
    and disadvantages.

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  • 1. Overview
  • Shopify
  • Launched in 2004, with nearly 1 million global
    users, Shopify powers roughly 4 of online stores
    worldwide. Its a leading eCommerce platform
    usually favoured by start-ups and small business
    owners as its simple to use and easy to set up.
  • Shopify is a subscription-based platform that can
    be operated even by users with limited technical
    knowledge. Due to its recent integration with
    Amazon, you can sell products on Amazon through a
    simple Shopify Admin Panel.

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  • Cost-effective and popular, you can also directly
    access customers from online channels like
    Instagram, Facebook, and Twitter.
  • WooCommerce
  • In terms of global usage numbers, WooCommerce
    boasts the largest customer base out of the
    three. WooCommerce is an open-source, freeware
    plugin offered by WordPress developers.
  • Convenient, affordable, and powerful with
    WooCommerce you can build an online shop from
    scratch and upload products to Amazon, Google
    Shopping and other retailers with ease and
    simplicity.

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  • With roughly 3 million active online shopping
    websites, WooCommerce powers nearly 30 of all
    eCommerce stores worldwide today. Offering an
    almost infinite selection of affordable,
    customizable themes, payment gateway options, and
    built-in SEO features, it is the go-to platform
    preferred by most small to medium sized
    businesses and eCommerce web design companies.
  • Magento
  • Launched in 2008 and owned by tech giant Adobe
    since 2018. Though Its popularity has waned in
    the last several years, Magento is still a very
    popular eCommerce platform that hosts two
    editions Open Source and Magento Commerce.

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  • Powering nearly 8 of online stores globally,
    with more than 250,000 customers, Magento boasts
    of a great reputation among the current most
    active eCommerce sites.
  • With several built-in functions and a wide range
    of templates and extensions, Magento is the most
    customizable platform out of the three. However,
    it is immensely complex for business owners to
    use, both in terms of set-up and shop management.
    It Is mostly geared towards those with very
    complex and unique needs or eCommerce developers,
    rather than regular users.

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  • 2. Scalability and Performance
  • Shopify
  • Shopify fares well in terms of website speed,
    performance, and handling high traffic volume.
    However, when it comes to scalability, it is not
    as good as the other two.
  • Shopify mainly caters to start-up and small
    business needs, which can be a problem if you
    plan to grow your online store massively. For
    seamless scalability, you will need Shopify Plus
    starting at 2,000 per month which will
    considerably increase your expense.

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  • WooCommerce
  • When it comes to eCommerce website development,
    you can practically achieve anything and
    everything you want with WooCommerce.
  • Due to its immense popularity and open-source
    nature, WooCommerce has attracted the largest
    community of third-party eCommerce developers.
    Therefore, it boasts the most comprehensive
    catalogue of free and affordable plugins which
    meet nearly every need, including website speed
    and performance optimization.

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  • Installing a new plugin with WooCommerce is
    typically a matter of a few clicks. If you would
    like to scale your website to achieve complex
    functions that are unique and are unfulfilled by
    using available plugins, you will need to hire
    someone experienced or invest in some coding
    lessons.
  • Magento
  • From optimizing the website for better
    performance to minimizing the server response
    time for all website actions Magento offers
    superior scalability options.

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  • It also provides extensive flexibility in terms
    of database management and complex backend
    operations. A dynamic and robust eCommerce
    platform, its equipped to accommodate thousands
    of products, high website traffic, and peak loads
    efficiently.
  • Hence, if you have big future expansion plans for
    your online store development, Magentos powerful
    content management system may be the best option.
    Consult an eCommerce developer to understand
    which platform would be best for your unique
    needs.

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  • 3. Themes, Designs, and Customization
  • Shopify
  • High-quality design themes are one of Shopifys
    key selling points. Shopifys famed theme store
    offers highly responsive, SEO-friendly themes
    which you can simply purchase, download, and use
    to enhance your e-stores look and feel.
  • However, since Shopify is a hosted solution with
    a patented codebase, you will not have direct
    access to the underlying software, so
    customization flexibilities are restricted, even
    when you hire a developer. Moreover, youll have
    to pay additional fees to use payment gateways
    that are not pre-installed.

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  • WooCommerce
  • Featuring a practically infinite library of free
    and premium themes, plugins, and extensions, the
    sky is the limit when it comes to customization
    on WooCommerce. This is one of the core reasons
    why thousands of eCommerce web development
    services and eCommerce website design companies
    choose this platform for their business needs or
    for those of their clients.
  • Furthermore, extensions exist that let you change
    the style, layout and content of your website
    through simple click-and-edit, as well as
    drag-and-drop, methods. For those more
    technically inclined, WooCommerce provides direct
    access to HTML code, CSS, and PHP.

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  • If you have the required coding skills, you can
    include any feature or component in your website
    that fulfils your unique business demands. You
    can further enhance and improve your sites
    functionality by creating custom plugins.
  • Magento
  • Magento offers a good selection of themes and
    extensions to improve and enhance your websites
    functionalities. Almost all its themes have
    responsive design layouts that adjust themselves
    to multiple devices, like mobile phones and
    tablets. The themes listed in the Magento
    marketplace are affordable and user-friendly, but
    for more advanced options, you can visit
    Themeforest, Template Monster, and Magenest.

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  • Magento web development gives you unlimited
    customization options so that you can tweak SEO
    settings, develop a custom theme from scratch,
    integrate payment gateways, among many other
    capabilities.
  • 4. Ease of Use
  • Shopify
  • Shopify is an all-in-one eCommerce platform with
    responsive designs, plugins, themes, and built-in
    payment gateways. To work with Shopify, you
    require no prior knowledge of coding or website
    development.

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  • Although Shopify offers limited flexibility for
    eCommerce website development, its drag-and-drop
    design interface allows you to open a
    full-fledged online store in around 15 minutes
    a great option for small-scale businesses who do
    not have a lot of time on their hands.
  • WooCommerce
  • If you have a basic knowledge of WordPress,
    WooCommerce can be the best option for your
    online shop development.
  • Online store functionalities like payment
    gateways, shipping carriers, currency conversion
    and multiple languages can easily be achieved
    with the help of its free themes and plugins.

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  • Extensions exist that let you change the styles,
    layout and content of your website through simple
    click-and-edit, as well as drag-and-drop,
    methods.
  • Magento
  • If you have significant technical knowledge,
    Magento can be seamless and easy to use. However,
    if you do not possess the skills, it can be hard
    to manage without the help of an eCommerce
    website developer, since it has a steep learning
    curve.

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  • 5. SEO Properties
  • Shopify
  • An ecommerce store first and foremost, Shopifys
    SEO features are excellent. Some of its prominent
    SEO features include adjusting meta tags, adding
    alt text to photos, and, generating page
    redirects to name a few. Additionally, its
    fast-loading speed drastically improves the user
    experience and indirectly contributes to better
    SERP rankings.

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  • WooCommerce
  • Thanks to its wide range of plugins, extensions,
    and customization options, WooCommerce is highly
    SEO-friendly. Since WooCommerce is a WordPress
    plugin, it has all the SEO features of WordPress,
    which is a powerful toolkit that has been keeping
    pace with Google for nearly 20 years.
  • This includes Yoast SEO, which is a powerful and
    comprehensive search engine optimization tool,
    focus keyword placements, URL redirects,
    canonical tags, sitemaps, image optimization, and
    permalink optimization.

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  • Magento
  • Magento offers tons of built-in SEO features
    along with several extensions and functionalities
    to improve its SERP (Search Engine Results Page)
    rankings. SEO features like image optimization,
    meta tags optimization, product descriptions, and
    image alt-tags optimization help search engines
    crawl your online website and understand its
    content and structure.
  • Furthermore, it also has some very useful
    features, like Google sitemaps, no-follow links,
    canonical tags, and page redirects.

20
  • 6. Security
  • Shopify
  • Shopify offers a built-in SSL certificate that
    protects your website and prevents customers
    personal data being stolen while their payment
    processes.
  • Additionally, Shopify is completely PCI-DSS
    compliant. It allows your site to accept all card
    payments in line with the latest regulations.
  • WooCommerce
  • Since WooCommerce is a self-hosted eCommerce
    platform, you may have to independently procure
    an SSL (Secure Sockets Layer) certificate from
    your hosting provider, though most offer these
    preinstalled and for free nowadays.

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  • WordPress developers are constantly monitoring
    and updating their security guidelines, thus
    pre-empting any impending threats, and free
    security plugins are available for advanced
    protection.
  • Magento
  • Magento has several security plugins and
    extensions that can predict site vulnerabilities,
    send out password-change notifications in case of
    threats, and scan files and data when it detects
    any changes.
  • It also launches timely security patches to
    ensure high-level safety and protection.

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  • 7. Costs and Pricing
  • Shopify
  • Shopify comes with several payment plans, and its
    monthly starting rate varies from 29 to 299
    based on the features included. Every payment
    plan comes with a domain name, web hosting, and
    an SSL certificate.
  • One of its downsides is the indefinite monthly
    costs of the service, as well as each of its
    third-party apps, tools, and add-ons.

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  • WooCommerce
  • WooCommerce software is open source and will
    always be completely free to use. As it also
    enjoys a large contributor base, its extensions
    and apps are most often free or low cost as well.
    The apps and extensions that are premium either
    offer lifetime updates for free, or one year of
    updates with the option to renew each year
    (typically no more than 25 to 75 per year) to
    continue receiving the latest features.
  • Therefore, even though there is usually an
    upfront investment to develop your website, as
    opposed to Shopify where you can do it yourself,
    one of WooCommerces main benefits is that it is
    the most economical of the three platforms.

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  • Magento
  • The Magento software can be free if you download
    and install Magento Open Source. The Magento
    Commerce edition can cost you anywhere between
    22,000 to 50,000 per year. And, as you grow
    your business you will have to pay additional
    costs for apps, plugins, and extensions.
  • 8. Pros and Cons Summary

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  • Conclusion
  • We hope our analysis has given you valuable
    insights to help you determine the best platform
    on which to run your eCommerce business. If
    youre looking for an eCommerce website
    development company or an eCommerce web design
    agency, you can consider using Digital Lions
    eCommerce, SEO, and website development services.
  • Our team of accomplished and skilled
    professionals can help recommend a platform based
    on your unique needs and goals as well as help
    you develop a secure and successful online store.

29
  • Calgary-headquartered Digital Lion, with
    secondary locations in Edmonton and Ottawa, is a
    digital marketing and design agency built with a
    purpose and passion to partner with its clients
    and provide first-class Web Development, Graphic
    Design, and Online Marketing services. We work
    with clients across Canada, as well as worldwide,
    and are focused on being environmentally friendly
    and giving back to charities that we are
    passionate about. Our mission is to Design a
    Better World. Browse our website, follow our
    social media channels, and contact us anytime for
    more information on how we can customize a
    package that meets your needs and suits your
    style.
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