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Investor Presentation

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CFO of Red Mile Entertainment, Publicly Traded Game Publisher and Developer ... 2005 Co-Founded eUniverse/Intermix (MySpace), Sold to News Corp for $580 Million ... – PowerPoint PPT presentation

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Title: Investor Presentation


1
Investor Presentation
  • Scott Rewick
  • President, CEO408-605-0855 scott_at_adex.com

2
Safe Harbor Statement
This presentation contains forward-looking
statements within the meaning of the Securities
Act of 1933, as amended, the Securities Exchange
Act of 1934, as amended, and the Private
Securities Litigation Reform Act of 1995, which
are intended to be covered by the safe harbor
created thereby. You can identify
forward-looking statements by words such as
anticipates, expects, intends, plans,
projects, believes, estimates, and similar
expressions. Specifically, statements regarding
AdEx Medias future business, including any
revenue projections, costs, earnings or other
financial items, as well as statements relating
to the objectives of management and other
business plans, including anticipated new
products and investments, are forward looking
statements. These forward-looking statements are
not guarantees of future performance but are
rather based upon management's current
expectations and assumptions as to future events
that may not prove to be accurate. Actual
results may differ materially from those
projected as a result of certain risks and
uncertainties, including but not limited to the
demand for personal computers the growth of the
markets addressed by our products and our
customers' products the demand for and market
acceptance of our products our ability to
successfully compete in the markets in which we
do business our ability to successfully address
the cost structure of our products the ability
to develop and implement new technologies and to
obtain protection for the related intellectual
property and our ability to realize financial
and strategic benefits of past and future
transactions. Other factors that could cause
actual results to differ materially from those
described in the forward-looking statements
include other economic, business, competitive
and/or regulatory factors affecting AdEx Medias
business generally. These risks and
uncertainties, and others, that relate to AdEx
Medias business and financial condition are
detailed from time to time in AdEx Medias
Securities and Exchange Commission filings.
These forward-looking statements are made only as
of the date indicated, and AdEx Media disclaims
any obligation to update or revise the
information contained in any forward-looking
statements, whether as a result of new
information, future events or otherwise.
3
Team
  • Scott Rewick President / CEO
  • Co-Founded MetaReward, Leader in Affiliate
    Marketing. Sold to Experian 30 Million
  • Co-Founded Connexus. 120M/Yr Revenue. Raised 20
    Million. Profitable
  • Brian Carrozzi COO
  • Director of Business Development, ValueClick
  • Founded ROI Media. Early Pioneer in Online Lead
    Generation
  • Ben Zadik CFO
  • CFO of Red Mile Entertainment, Publicly Traded
    Game Publisher and Developer
  • Controller, Several Other Public Companies
  • Joe Abrams - Strategic Advisor
  • 1983-1994 Co-Founded The Software Toolworks, Sold
    to Pearson, PLC for 462 Million
  • 1999-2005 Co-Founded eUniverse/Intermix
    (MySpace), Sold to News Corp for 580 Million

4
Who We Are
  • AdEx is an online Marketing Services Platform
    that utilizes multi-channel Pay-for-Performance
    advertising to drive high volume sales to online
    products.
  • The AdEx marketing services team provides full
    creative, landing page, optimization and
    statistics to our clients
  • Merchant account, product development, customer
    service and fulfillment services provided to
    select clients.
  • All tracked through the AdEx Think technology,
    which allows for real time data exchange,
    decision, analysis, and provides a roadmap for
    profitable strategic partnerships.
  • We can take any product, whether brand new or
    existing, and sell it online in high volumes
    worldwide in weeks.

5
Why AdEx Stands Out
  • Buying worldwide online advertising is becoming
    increasingly difficult to manage as markets
    broaden and become more fragmented.
  • Traditional advertising agencies typically will
    not engage customers on a Pay For Performance
    basis.
  • No single solution that provides Merchant
    account, product development, customer service
    and fulfillment services provided to select
    clients.
  • AdEx provides a one stop shop for worldwide
    product distribution, and understands the metrics
    necessary to sell product online

6
Business Model
FIND..Pay For Performance Advertising
AdEx purchases worldwide Pay-for-Performance
media on behalf of 3rd party advertisers and
strategic partners
MARKET.Leverage Our Technology Platform
The AdEx THINK technology platform tests,
optimizes and reports data in real time, allowing
rapid response changes.
SELL.Partner Platform
AdEx offers its strategic partners the ability to
leverage our turnkey solution, which covers
product conception, worldwide distribution, mercha
nt account processing, product fulfillment and
more.
7
FINDChanging Advertising Landscape
Old
New
Online media is exploding
Very few places to buy media
Home Page Placement 75,000
Home Page Placement 5,000
Pricing Impressions (Cost Per Thousand)
Pricing Clicks or Actions (Cost Per Click)
4.00 cost per thousand
.25 per click
8
FINDLocate and Buy Worldwide Media
  • We create winning campaigns and distribute them
    all over the web

9
Marketing Services Platform
  • AdEx develops all the online creative (landing
    pages)
  • We test the creative using our own money
  • We organize 100,000 of data points
  • We optimize based on data, and can optimized on
    the fly
  • We provide full transparency to the advertiser
    and the affiliate
  • AdEx provides a one stop shop for worldwide
    product distribution, and understands the metrics
    necessary to sell product online

10
Think Reporting
  • Launched in January 2009
  • Proprietary Tracking, Testing and Forecasting
    Tool
  • Generates 100,000 of Data Entries
  • Tracks 1000 of Online Campaigns
  • Exportable to the Web
  • Real Time ROI Optimization
  • Tracks Both Publisher and Advertisers Worldwide
  • The AdEx Think Platform allows for real time
    0ptimization, data collection and provides full
    transperency to our clients

11
Technology Platform
12
SELLStrategic Partners Overview
Strategic Partner Platform
  • Customer Service
  • Merchant Account
  • Call Center
  • Fulfillment
  • Shipping
  • Billing
  • Online Distribution
  • Banner
  • Search
  • Email
  • Social Media
  • Contextual
  • Worldwide Reach
  • Creative
  • Landing Page
  • Optimization
  • Tracking

13
Strategic Partner Support
Customer Support and Fulfillment
24-7 Customer Service
Facility in Boulder, CO.
Packing, Shipping, Fulfillment
14
Strategic Partners
  • EasyWhite Labs A dentist backed leading teeth
    whitening product recently launched
  • RezActiv Recently launched Anti-Aging dietary
    supplement
  • Medical Alarm Bracelet Medical Alarm and
    emergency monitoring services
  • Medical Hair Restoration The leading hair
    restoration company online.

15
Strategic Partner Example
  • Full Integration
  • Product Development
  • Fulfillment
  • Customer Service
  • Merchant Account
  • Drive New Sales
  • Jan. Internal Testing
  • Feb. Internal Launch
  • Mar. Affiliate Launch
  • Apr. Scale Media Buys

16
Strategic Partner Rollout
  • 2nd Quarter 2009
  • Easy White Teeh
  • RezV Anti Aging Product
  • Medical Hair Restoration
  • 3rd Quarter 2009
  • Weight Loss
  • Skin Care (Acne)
  • Language Learning
  • 4th Quarter 2009
  • International Roll-Out

17
International Expansion
  • Canadian expansion, August 2009
  • Moving into Europe 4th Quarter 2009
  • UK
  • Germany
  • France
  • AdEx will expand its strategic partners
    Internationally. There is less competition, and
    well pay less for the leads

18
2009 Road Map
1st Quarter 2009
  • Launch New Strategic Partners
  • Roll Out New Technology Platform
  • Pursue New Forms of Distribution

2nd Quarter 2009
  • Scale Strategic Partners
  • Continue Rollout of Technology Platform
  • Launch New Strategic Partnerships

3rd Quarter 2009
  • Launch V2 Technology Platform
  • Launch New Strategic Partnerships

4th Quarter 2009
  • Continue Acquisitions
  • Revenue Expansion
  • Expansion Internationally

19
Summary
  • Experienced Team in Rapidly Growing Industry
  • Sophisticated Real Time Data Driven Technology
  • Diversified Strategic Partnerships
  • Diversified and Growing Media Reach

20
Thank You
  • Scott Rewick, CEO
  • 408-605-0855
  • scott_at_adex.com
  • www.adex.com
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