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Com 201: Introduction to Mass Communication

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News/ Information Source. Entertainment. Persuasion. Binding Influence. Categories. Print ... News. Public Relations. Advertising. Entertainment. Media ... – PowerPoint PPT presentation

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Title: Com 201: Introduction to Mass Communication


1
Com 201 Introduction to Mass Communication
  • Instructor Iva Thelen
  • Fall 2005
  • Lecture 2

2
Overview
  • Mass Communication Discussion
  • Project Discussion/ Team Assignment

3
Mass Media Communications
  • Media
  • Message
  • Issues

4
Mass Media
  • News/ Information Source
  • Entertainment
  • Persuasion
  • Binding Influence

5
Categories
  • Print
  • Electronic/ Digital
  • Chemical/ Photographic Chemistry

6
The Primary Media
  • Books
  • Magazines
  • Newspapers
  • Records
  • Movies
  • Radio
  • Television
  • The Web

7
Other Media
  • Direct Mail
  • Collateral Material
  • Display Advertising
  • Can you think of things that you have seen?

8
Media Timeline
  • 1440 Gutenberg
  • 1455 Books
  • 1690 Newspapers
  • 1741 Magazines
  • 1877 Recording
  • 1888 Movies
  • 1895 Radio
  • 1927 Television
  • 1969 World Wide Web

9
Media Messages
  • Journalism/ News
  • Public Relations
  • Advertising
  • Entertainment
  • Media Research

10
Media Issues
  • Mass Communications
  • Media Effects
  • Mass Media And Society
  • Global Mass Media
  • Mass Media and Governance
  • Mass Media Law
  • Ethics and the Mass Media

11
Project Discussion
  • Team Assignments
  • Team Rules

12
For Next Week
  • Read Chapter 2-5
  • Provide Team Name
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