What makes digital signage a better advertising platform

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What makes digital signage a better advertising platform

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For any business, digital advertising signs prove to be the best option for brand building. The electronic signage screens are good enough in grabbing the attention of the audience through its visually appealing designs. – PowerPoint PPT presentation

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Title: What makes digital signage a better advertising platform


1
What makes digital signage a better advertising
platform
  • outdoor sign company in dubai

2
Digital signage outdoors ads
  • As we all know, we used to be outdoors every day.
    It is said that nearly 65 - 70 of a day is
    spent outdoors by an individual. People travel
    across cities for jobs, shopping, studies etc. So
    as people spend their major share of the day
    outdoors, marketers found it as the best space
    for advertising.
  • As the digital technology came into the field of
    advertising, the outdoors became more vibrant and
    attractive in advertising.

3
Digital signage Applications
Indoor/outdoor advertising
Wayfinding signage
01
02
Medium for Entertainment
Sharing dynamic informations like news
03
04
4
Digital outdoor signs
  • During the period of 1990s, outdoor advertising
    was done through static printed billboards. Later
    on, as digital technology came into the field of
    advertising, the outdoors became more vibrant and
    attractive in advertising.
  • This is because digital signage is highly
    efficient in displaying the content to the
    audience.

5
Benefits of digital signage
  • These are some of the prime benefiting factors of
    using digital signage
  • Attention-Grabbing Displays
  • Dynamic, Contextual Content Updates
  • Cost-Effective
  • Boosts Impulse Purchase Sales ...
  • Increases In-Store Digital/Social Media Presence

6
What makes digital signage efficient ?
  • For any business, digital advertising signs prove
    to be the best option for brand building. The
    electronic signage screens are good enough in
    grabbing the attention of the audience through
    its visually appealing designs.
  • Even in the daytime, these advertising screens
    can assure maximum visibility of ads through
    their bright display screens.

7
What makes digital signage efficient ?
  • As these electronic screens can be remotely
    controlled using a cloud management system (CMS),
    it's easy for the marketers to announce quick
    promotions, business offers, discount sales etc
    of the brand.
  • Thus advertising information can be shared with
    people without any time delay.

8
What makes digital signage efficient ?
  • Digital signage with its creative and unique
    displays can make an impactful brand impression
    among the viewers. As this advertising medium can
    make effective customer interaction through its
    innovative and dynamic contents, a healthy
    positive impression about the brand can be made
    among the public.
  • In the long run, this would help in exponentially
    increasing the purchase rate of the brand.

9
Outdoor sign company in Dubai provides digital
advertising solutions for clients that assures
high quality and robust digital signage support
for the brand.
10
THANK YOU
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