THE ULTIMATE GUIDE TO PRODUCT PACKAGING DESIGN

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Pune Mumbai London An ISO 90012008 Company
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THE ULTIMATE GUIDE TO
PRODUCT PACKAGING DESIGN
Pune Mumbai London An ISO 90012008 Company

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THE ULTIMATE GUIDE TO PRODUCT PACKAGING DESIGN

• In a world of overcrowded retail shelves, stylish
  or engaging packaging design definitely play a
  crucial role in attracting eyeballs, influencing
  purchase and building brand. We may be taught to
  not judge a book by its cover but most consumers
  will confess that when it comes to our buying
  habits, packaging design most definitely
  influences their purchasing decision.

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WHAT IS PRODUCT PACKAGING DESIGN?

• Product packaging design refers to the creation
  of the exterior of a product.
• It includes choices in material and form as well
  as colours, graphics, fonts and information that
  are used on wrapping the container.
• Packaging design is crucial to not only the
  product itself but to the company that
  manufactures the product as it becomes a
  memorable representation of the brand.
• Packaging design makes it easy to differentiate
  between products and brands. Packaging design is
  more than just decoration its all part of the
  customer experience.
• So, product packaging must be handled with the
  seriousness it deserves. It cannot be considered
  a minor detail and left until the last moment.
• Packaging strategies must go in tandem with other
  important marketing strategies.

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BASICS OF PACKAGING DESIGN

• There are many important aspects to consider
  before you start your packaging design. Whether
  it is FMCG packaging design or cosmetics
  packaging design, creative packaging design must
  be based on certain fundamentals.
• These include

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KNOW YOUR
PRODUCT
My product is square in shape
My product is heavy
My product is fragile

• The type of packaging will depend on your type of
  product. Is it fragile? Is it perishable? What is
  its size, shape and weight? Such logistical
  questions must be answered to determine your
  packaging design. Not every product calls for a
  unique design. You can go with the industry
  standard such as

Cardboard box or cereal
Plastic pouch for edible oil
Stand - up pouch with spout for juices
Tin for baby food
In such a case, you just need to concentrate on
making the packaging label design engaging and
unique.
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KNOW YOUR
CONSUMER

• The customer is the person making the decision,
  spending the money and using your product, so
  knowing the customer profile is essential. E.g.

Is your consumer on a budget or a
large disposable income?
Are they environmentally - conscious?
Is the product for men, women or both?
Is it for adults or children?
What are the values that matter to them?
Armed with this knowledge, you will find it
easier to make decisions about the actual design.
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WHERE IS
YOUR PRODUCT
BEING SOLD?
SUPERMARKETS
ONLINE SHOPPING
RENOWNED BOUTIQUES

• Will your product be available in supermarkets or
  high-profile boutiques? Will most of your sales
  be online?
• Products to be sold online need different
  packaging that can survive the shipping process.
• Products sold in boutiques need to consider
  materials and designs that create a feeling of
  luxury and originality.

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KNOW YOUR
COMPETITORS

• Visit the stores where your product will be sold
  and check the brands displayed next to you.
• See what materials they use, the size and style
  of their packaging.
• Thorough market research and competitive analysis
  will help evaluate your own product, your
  position and areas of improvement.

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THINK
BRAND
COLORS
FONTS
LOGO
VISUAL LANGUAGE
BRAND IMAGE

• It's vital that buyers know where the product is
  coming from. Packaging design must radiate and
  build the company's brand.
• It must reflect and enhance the brand aesthetic.
  Whether yours is an established brand or new
  entrant in the market, the package must display
  the colours, fonts, logo and visual language in
  line with your brand image.

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PLAN THE PRINTING
PRINTER

• Quality printing is vital for the impact of your
  packaging design.
• No matter how great your design is, if the
  quality of printing is poor, your product sale is
  going to suffer.
• So it's essential to make sure you have a printer
  with the specialised skills and experience.
• In fact, involving your printer during the design
  process will ensure a great outcome for your
  efforts.

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PACKAGING DESIGN WITH INTERICS IN-BRANDS

• "Ultimately, the goal of a packaging design is to
  meet marketing objectives by distinctively
  communicating a consumer product's personality or
  function, and generating a sale."

Packaging, as a brand's primary touch point,
plays an important role in clearly communicating
a brand's values, personality, story and
positioning. Interics Designs is an experienced
product packaging design company that uses market
research and design intelligence to create
effective packaging. Oil packaging design, spice
packaging design, box packaging design, pouch
design - Interics has the packaging design ideas
and execution capabilities to deliver an
out-of-the-box experience. From brand naming and
label design to structure design, Interics'
Packaging design methodology helps your product
develop your brand to stand out on the shelf, and
create a memorable experience with the customer.
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ABOUT US

• Interics is a top branding agency India and
  strategic brand consultants with over 25 years of
  rich experience offering holistic and integrated
  solutions, for strong and sustainable brand
  building. Interics collaborates with businesses
  large and small, to create future ready design
  solutions and build powerful experiences across
  platforms.

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To build and promote your brand with strategic
thinking, creativity and assured results,
CONTACT US.

• 91 8744819236

www.intericsdesigns.com