How to Choose the Best Reputation Management Service

1
How to Choose the Best Reputation Management
Service
2
The internet has made it easier than ever for
consumers to find and buy from brands online. But
what are they going to find when they search for
your business? In this article, were going to
show you how to find the best online reputation
management service to keep your businesss online
presence glowing.Now lets talk about how to
choose the best reputation management service for
your business.
Welcome to the company!
3
The ways to choosing the best ORM

• 1. Determine Your Goals
• Before you take the plunge and hire an online
  reputation management service, think about what
  you want to get from the experience.
• Do you want to simply monitor and improve your
  online reputation? What about your social media
  channels? Are you thinking about working on your
  SEO so you can rank higher in search results and
  bring in more traffic? Do you want a company that
  can help you get more positive reviews and manage
  the reviews that you get?
• Your business is unique and your goals are, too.
  Its important to really consider what you want
  from online reputation management before reaching
  out and getting dazzled by everything these
  companies have to offer.

4

• 2. Research Your Top Contenders
• After you have a good idea of your goals, youre
  going to need to do research to find the right
  company for you.Google the company and see what
  shows up. Youll likely find some online reviews
  and maybe even articles written by previous
  customers.Its not enough to understand that the
  corporate avoids black-hat tactics. You need to
  know that this company youre thinking of hiring
  to maintain your own positive reputation has a
  good reputation of their own.
• 3. Focus on How They Make You Feel
• Once youve narrowed your search to a few
  companies, its time to reach out to them and ask
  questions.Find out if youll have a project
  manager that will be your point of contact or
  could you potentially be talking to someone
  different each time you call?
• Also, be sure to ask for case studies from
  businesses theyve helped that are just like
  yours.
• Throughout these interactions, youre looking for
  indications that this company will be easy to
  work with and that they genuinely care about the
  clients they take on.
• You want to work with an online reputation
  management service that asks questions about your
  business so they can understand what youre
  looking for instead of a company thats only
  interested in making the sale.

5

• Red Flags What to Avoid
• Weve mentioned black-hat tactics as something to
  avoid, but what are they, and why are they so
  bad? After all, black-hat tactics tend to work
  very quickly isnt that a good thing?
• Not to search engines, it isnt.
• Black-hat tactics are bad because search engines
  could potentially ban you if youre caught using
  them. Plus, many of them are spammy and
  dishonest.
• Here are some of the tactics you need to avoid
  (and make sure that the online reputation
  management service you hire doesnt use)
• Astroturfing Creating fake accounts on review
  websites that they use to write positive reviews
  about your business. This can also include paying
  other real users to write down positive reviews
  on your behalf.
• Fake websites Similar to astroturfing, this
  black-hat tactic involves using fake websites and
  blogs to create more search results with the goal
  of hiding negative results about your business.
• Keyword stuffing This is the practice of using
  as many keywords as possible in your content and
  metadata with no regard for the reader. Want more
  information? Heres why your audience matters
  more than your keywords.
• Invisible text This is along the same lines as
  keyword stuffing, but in this case, someone might
  put tons of keywords in the footer of their site
  in the text thats the same color as the pages
  background.
• Spambots Using spam bots, denial of service
  attacks, or hacking to make it difficult for
  people to access negative content about a company
  is a definite no-no.
• Focus on finding an online reputation management
  company that doesnt even play with ethical gray
  areas. Instead, place a high value on honesty and
  transparency.

6
http//parshdigital.com/

• Wrapping Up
• Negativity can destroy the business that youve
  built. While the internet is great for free
  speech, so many people now have the ability to
  share negative opinions of your brand.
• Digital Marketing Agency reputation management
  services can build and maintain a positive online
  reputation in search results and across different
  social channels while reducing and in some cases
  even eliminating negative results and coverage.
• We do this by building your online presence
  across different channels, including press
  release distributors, web forums, and popular
  social media websites.
• The internet never sleeps. Online reviews and
  communications can crop up at any hour of the
  day. Building and maintaining a positive online
  image requires constant vigilance. We actively
  monitor the chatter and online reviews that
  affect our clients and act accordingly regardless
  of the time of day or night.
• Ready to build the best online reputation for
  your brand? Contact us today!

info_at_parshdigital.com
91 120 4243676
7
Call our Experts Best reputation management
company in indiaparsh digital
Welcome to the company!
http//www.parshdigital.com/
mailtoseoserviceindiaparsh_at_gmail.com
91 120 4243676