Why Your Products Aren’t Selling

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Why Your Products Arent Selling
Why You Might Be Struggling With Online
Selling If youve created your own eCommerc
e store or are attempting to launch some
type of online brand and find
yourself failing to make any sales
it can become quite disheartening.
There are a number of reasons
you might be having a hard time
convincing people to buy your products and
in this blog well try and cover as many
of them as we can.
Low Customer Trust If youre the new kid
on the block trying to sell on a popular
marketplac e (like eBay or Amazon.) then
odds are the customers are more
likely to purchase the same product
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from a seller with higher reviews because
theyre less likely to be a scammer. The
same can be said if youve started your
own online store. If people are unfamiliar
with your store and there arent many
reviews for you available to them online
then people wont be willing to risk
purchasing from you. One way to build up
customer trust is to try and provide an
excellent service to improve your reputation.
This could mean offering your products at
a cut price for a short period of time,
offering free shipping or discount codes
to first time shoppers. Regardless of
which method you use here it s also
important that you ask your consumers
nicely to leave you a review (A simple
note thanking them for purchasing and asking
for a review can go a long way.) If you
really want to make the most out of
customer reviews be sure to create a
Trustpilot page. With Trustpilot not only
will you be able to build up a better
reputation with each review but youll be
able to take advantage of features such
as emailing previous customers asking them
to leave a review if they were
satisfied with their purchase. Your Products
Dont Look Appealing Enough When youre
selling a product online it s more
important than ever to make sure that
your products look as good as
they possibly can. In regular retail
environments consumers can see the products
they are interested in up close. In some
cases they can even try these products
out before purchasing them. These
experiences can help convince the customer
that want the product. When shopping online
a customer only has to go by a few
photographs and a short description of a
product. So youre going to need to make
sure your products look great to help
sway potential buyers. Get your clothing
products modelled professionally if possible,
get your material products photographed
with flattering lighting and make sure
the background of the image doesnt
draw too muc h attention away from the
product youre trying to sell. If youd
like some tips on how to take an
appealing product photo then check out this
very informative blog post.
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Youre Unfamiliar With Your Target
Audience If youre trying to sell a
product to people youre completely out
of touch with then youre going to run
into difficulties convincing them that your
product is worth their time. Think about it,
if youre an avid coffee drinker, are you
going to buy your coffee beans from
someone who has literally never drank
coffee? Probably Not! But youd consider
buying from someone who seems to know a
lot about coffee, right? Exactly. Its
absolutely vital that you become familiar
with your products learn your who your
target audience is. This completely comes
down to your product. Think about the type
of person who would typically buy your
product and try to identify with them and
what their interests would be comma
splice. Youre also going to want to take
into consideration their age and income
level, these should have an influence
on how you price your products. If
youd like to learn more about disc overing
your target audienc e then have a read at
this artic le from Forbes. You Need To Give It
More Time Rome wasnt built in a day
and neither was any major Ecommerc e
brand. Unless you have successfully
implemented a promotional campaign (well
touch on this soon dont worry!) before
launching your products the odds are that
your products will just need a bit of time
before they build any kind of traction.
If youre products havent sold on the
first day dont go rushing into making
drastic changes in order to get instant
results. Instead try giving it a couple of
days, If after a week or so has passed
youve still had no luck then you can start
looking into a change of strategy.
You Didnt Use A Promotional
Campaign Usually, people wont start
promoting their products until they have
them ready to sell. Often this will be
because the seller hasnt planned a launch
day for their products and
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just decided to sell them when theyre
ready. Ideally, you should have a
designated day to start selling your
products. A big grand opening for your
online store. Setting aside a launch day
and pushing promotional add campaigns then
you could really see some hype behind your
products leading to great day one
sales. Dont worry if your products are
already live though, its not too late to
do this. You could take your products
offline for a short period of time
while you promote your big re - launch or
even just promote a big sales day! There
are plenty of ways you can promote your
products like this. Dont be afraid to get
creative! Youre Not Listing Your Product
Onto The Right Platform A common issue
with Ecommerc e is users not listing
their products onto the best platform
for their market. A good example of
this would be if youre selling
beauty products from an existing brand with
a reasonably high reputation. Youd have a
higher chance of getting customers for your
products being listed on Amazon than you
would on Etsy. It isnt always so easy
to predict where your product would
sell best, often the best solution is
trial and error. Listing your produc ts
onto multiple marketplac es and stores
will help increase the chances of
potential customers coming across them.
Using this method could however mean you
run the risk of overselling or being
unable to meet a customers demand if your
stock levels are divided between several
platforms. A solution to this is to use
OnePatch. With OnePatch you will be able
to list your products across several sales
channels at once and when you make
a sale your stock levels will be
automatic ally updated to your other
platforms. Helping make sure you never
oversell again. T ake advantage of the OnePatc h
14 day free trial today.
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