Yeppar | 4 Factors Making Virtual Showrooms a must-adopt tech for New-Gen Brands

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4 Factors Making Virtual Showrooms a must-adopt
tech for New-Gen Brands
Assume your customers are exploring your products
from the comfort of their office or home, on an
immersive 3D experience. They could walk through
your stores, without even moving their feet to
interact with your brands and products. Thats
what a virtual showroom can make possible for
your brand! The market has already switched to
the digital era, but something was missing in the
customers eCommerce shopping experience. From
opening the app to finding the right product and
adding it to the cart, the buying journey has
turned boring for your buyers, and the
post-delivery disappointment of imperfect fit and
size of products has also made eCommerce a
bitter experience.
The major thing missing in online shopping was
the realistic essence of physicality. With
virtual showrooms, brands can easily bridge the
gap between digital and physical shopping
environment, to deliver a unique and interactive
customer experience. What is Virtual Showroom?
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A virtual showroom is an immersive space that
delivers customers 360-degree visual access to
the virtual environment and 3D product displays,
for a lavish brand experience. The virtual
visitors could conveniently get access to the
entire product information and also could
interact with sales representatives. The virtual
environment is navigable with markers and
hotspots allowing them to easily find what they
are looking for, as the visually pleasing
experience engages them to explore more. Brands
can even configure a virtual host to welcome
visitors to the virtual showroom, and guide them
around the virtual space. From fashion to
furniture, and accessories to automotive, virtual
showrooms hold the extreme capability to take
your business to new levels with higher
customer engagement and more sales. Here are the
major factors to consider a Virtual Showroom
solution for your brand Let the global audience
interact with your products Be your business into
B2B or B2C products/services, taking your
showroom online would engage your partners,
associates, clients, and customers across the
globe. Showcasing your products on a web-based
virtual showroom would make your collection
globally available, to discover new potential
buyers from different regions. With people from
various locations reaching this online
destination to explore your wide range of
products with a highly engaging virtual
environment, they could experience a convenient
and interactive shopping experience. Let them
step into your virtual showroom to explore your
products which are showcased as 3D replicas. It
helps them view your products from all angles,
with access it the details of the product for
better interaction with the product. The quick
you adopt, the more your brand benefits Do you
remember the days when businesses didnt even
have a website? While businesses started
digitizing, the ones which didnt create a
website fell behind in the race. Now, the
businesses are switching to virtual showrooms and
product displays to get ahead in the competition
and the brands which arent making the change
would be left behind.
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Market trends are something that binds a brand
closer to your consumers. Virtual showrooms are
emerging to be a market trend, delivering
consumers with a convenient way to shop along
with an interactive customer experience. With all
competitors adapting to the new market trend,
you can never expect to keep a hold on to your
consumers, as they would proceed to move further
with a brand that runs along with the
generation. Virtual Showrooms are
cost-effective If you are expecting a virtual
showroom to replace a physical showroom, let us
honestly refuse it! But it has its own benefits
being a web-based solution. Virtual showrooms are
comparatively a worthy investment for brands and
businesses, as the maintenance costs inclusive
of product updates are relatively low. With
several efficient reasons to adapt for marketing
purposes, this virtual marketing solution is
exceptionally cost-effective and efficient to
add high value to your marketing strategies. The
pandemic the changing customer behavior The
outbreak of covid-19 has influenced the
businesses and the way consumers interact with
brands. Stepping out to reach your office or
showroom is dangerous for your clients,
associates, and customers. But, it is your
responsibility to reach out to update them
regarding new products and collections. So what
if they could not come to your showroom? Take the
showroom to them virtually to entice them with a
whole new shopping experience. Consumers are
opening up to digital and virtual options to shop
with their favorite brands, keeping social
distancing and contactless shopping in
consideration. They are discovering more virtual
experiences, besides shopping to engage
themselves with emerging brands. With customers
preferences leaning to the virtual side, this is
the time for brands and businesses to take
advantage of 3D virtual showrooms to immerse
their customers for the sake of growth. Go
Virtual, Go Viral
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Virtual showrooms are promising to deliver more
than just shopping, with videos, infographics,
and 3D content to engage them for a longer
dwelling time to convert them conveniently. To
make sure the customers are well informed on all
the products they purchase, developers provide
multiple options to interact like text, voice,
and video chat to connect with the sales team
for making queries and to clear doubts. Filling
in the gaps between physical and digital, virtual
showrooms are doing magic for brands to connect
with vaster target audience globally. Shake hands
with the leading virtual showroom developers and
witness your brand touching new heights.