Online Digital Marketing Course

1
Online Digital Marketing Course

• PIMS (Professional institute of marketing
  strategy) is digital marketing institute in Noida
  Sector-16. For the past several years we are
  helping students to achieve great success in the
  field of Digital marketing.

2
What is Digital marketing?

• At the moment everything is online, which means
  that the Internet has made the lives of all of us
  better and through this, we can enjoy many
  facilities only through phone or laptop. We can
  do many things like online shopping, ticket
  booking, recharge, bill payment, online
  transactions) etc. through internet. Given the
  trend towards the Internet, businesses are using
  digital marketing. If we look at market research,
  about 80 percent of people search online before
  purchasing any product. And when so many people
  search online about many products, digital
  marketing is very important to make that product
  visible to the online user. It is made up of two
  words, first one is digital and the second one is
  marketing where digital means internet and
  marketing means marketing. Digital marketing is
  done through internet. It can also be called
  online marketing. Digital marketing is marketing
  to reach more people in less time. Digital
  marketing allows producers to reach out to their
  customers as well as monitor their activities,
  their needs. What is the trend of the customers,
  what is the customer seeing, all these can be
  discussed through digital marketing. Simply put,
  digital marketing is a means of reaching
  customers through digital technology. All online
  or internet marketing services are called digital
  marketing.

3
Why Digital Marketing Is Necessary?

• I am saying this because we have to keep up with
  the changing time, otherwise we should not stay
  behind and this also applies in business. Now
  there is no time when people used to go from
  house to house and tell about their business and
  things and this type of strategy is impossible to
  run at this time because it wastes time. In such
  a situation, digital marketing is the best way to
  market your service or product so that in a very
  short time, more and more people can reach their
  service or product. Earlier people used to
  advertise their business or service in such
  places where more and more people could see. Now
  it is not so, because today you will get the most
  crowd, that is social media or internet. In such
  a situation, if you also want to reach your
  business or service to millions of people, then
  you need to do digital marketing. Thats why
  digital marketing is necessary for our service.

4
Types of Digital Marketing

• Website Planning creation
• SEO (Search engine Optimization)
• Google Ads
• Social Media Marketing (Facebook,Instagram,Twitter
  ,Pintrest,Quora)
• Email Marketing
• Affiliate Marketing
• Paid Marketing
• Youtube Marketing
• App Marketing
• Content Marketing
• Lead Generation

5

• Mobile Marketing
• Influence Marketing

6
(No Transcript)