Title: Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Es
1 Architectural Innovation The Reconfiguration of Existing Product Technologies and the Failure of Established Firms
2 The Reconfiguration of Existing Product Technologies and the Failure of Established Firms
3 How minor innovation often creates problems or competitive consequences for established firms.
Innovation in Photolithographic Alignment Equipment
4 Conceptual Framework
Component and Architectural Knowledge
Types of Technological Change
The Evolution of Component and Architectural Knowledge
Channels Filters and Strategies
Problems Created by Architectural Innovation
5 Component and Architectural Knowledge Conceptual Framework
6 Types of Technological Change Core concepts Reinforced Overturned Linkage between core concepts and components Changed Unchanged 7 The Evolution of Component and Architectural Knowledge Conceptual Framework
A dominant design concept
Once a dominant design is established progress involves improvements in the components within the framework of a stable architecture.
Firms stop investing in learning about alternative configurations of established components. New component knowledge becomes more valuable to a firm than new architectural knowledge.
8 Channels Filters and Strategies Conceptual Framework
The communication channels information filters and strategies an organization uses help it deal with complexity.
9 Problems Created by Architectural Innovation Conceptual Framework
Established firms require significant time and resources to identify an innovation as architectural
Once the organization has identified an innovation as architectural it can be difficult to build and apply new architectural knowledge effectively
10 The Semiconductor Photolithographic Alignment Equipment Industry
Used in manufacture of solid-state semiconductor devices
position mask relative to wafer
hold the two in place
and expose resist
11 The Semiconductor Photolithographic Alignment Equipment Industry
Evolution of PAEs
12 Why study the Industry
Relatively small number of firms and quick rate of technological innovation
Industry has gone through 4 waves of architectural innovation each resulting in new entrant capturing market leadership
13 About the study
Field-based study of industry
Data was collected over a 2 year period
Included data from 1962 1986
Collected by primary and secondary sources
Core data set of
Managerial and technical history of projects
14 About the study
Supplemental data from interviews with project development team members
Validation of data from interviewees and others that knew the firms histories
15 The case Kasper Instruments
Things to remember
Address the natural inclination
Architectural innovation used as a tool
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