Media%20literacy%20In%20The%20Social%20Studies%20Classroom:%20Applying%2021st%20Century%20Literacy%20

1
Media literacy In The Social Studies
ClassroomApplying 21st CenturyLiteracy
Inquiry

• Frank W. Baker
• Media educator
• fbaker1346_at_aol.com

2
Influence of images

• Still photos and TV images are what sway
  people..at the end of the day, people retain
  very simple images in their minds when theyre
  not really engaged or focused on an issue.
  Jane Arraf, former CNN Bureau
  Chief

3
Whats really important

• Nearly 77 of those polled could name each of
  the Seven DwarfsOnly 24 could name 2 of the 9
  US Supreme Court judges

Zogby Poll Week of August 12, 2006
4
New media politics

• User-driven community sites (MySpace
  FaceBook You Tube) are to this year's races what
  blogs were to campaigns two years ago. They are
  not replacements for traditional staples like TV
  ads and direct mailings, but they offer the
  latest venues for campaigns to reach younger
  voters and mobilize them to volunteer.
  Source AP News Story August 20

5
Media literacy In The Social Studies Classroom
Applying 21st CenturyLiteracy Inquiry

• What do we want students
• to know about the media?

6
Media literacy In The Social Studies Classroom
Applying 21st CenturyLiteracy Inquiry

• 87 of U.S. teens between 12 and 17 years of age
  use the Internet
• 81 of teen Internet users play games online
• 76 get news online
• 51 of teen Internet users say they go online on
  a daily basis
• 43 have made purchases online and
• 31 use the Internet to get health info

7
Media Literacy

• Our Founding Fathers understood that a
  democratic republic could not survive without an
  informed and participatory citizenry.It is
  essential in our citizenship role to view
  critically, analyze ask powerful questions and
  draw our own conclusions. Media literacy, then,
  is essential to the citizenship role.
• 
  Denee Mattioli, past president, NCSS

8
Ideas for integrating media literacy in social
studies

• Analyzing editorial cartoons
• Examining historical photographs
• Studying past/present propaganda
• Understanding bias/stereotypes
• History of American broadcasting
• Understanding US communications policy
• Analyzing political advertising

9
Media literacy

• Draft your own definition of what
• media literacy means..

10
Media Literacy

• Media literacy is concerned with helping
  students develop an informed and critical
  understanding of the nature of mass media, the
  techniques used by them, and the impact of these
  techniques. More specifically, it is education
  that aims to increase the students' understanding
  and enjoyment of how the media work, how they
  produce meaning, how they are organized, and how
  they construct reality. Media literacy also aims
  to provide students with the ability to create
  media products. 

11
ML in SC SS Standards

• Grade 5 the significance of pop culture and mass
  media
• Grade 7 the role of TV satellites, computers,
  and the Internet the role of propaganda in
  influencing the US to enter WWI
• Grade 8 the rise of mass media.....
• Grade 9 emergence of the consumer culture
• Economics the influence of advertising on
  consumer choices

12
Framework for studying media

• Media agencies who communicates why
• Media categories what type of text (genres)
• Media technologies how it is produced?
• Media languages meanings
• Media audiences who receives it
• Media representations how is it presented

13
Core Concepts of ML

• All media are constructed
• Media use unique languages with their own set of
  rules
• Media convey values and points-of-view
• Audiences negotiate meaning
• Media power profit
• Source Center for
  Media Literacy

14
All media are constructed
15
Example
16
Media use unique languages
Language of film Camera workLighting Editing
SetsSound/musicCostumes
Expressions
17
Media convey values points-of-view
18
Audiences negotiate meaning
19
ABC (Disney)CNN (AOL/Time Warner) CBS FOX
(News Corp) NBC (NBC/Universal) VIACOM

• Media Power Profit

20
Critical Inquiry

• Who created/paid for the message?
• Why was it produced? (purpose)
• For whom? (target audience)
• What techniques are used?
• What lifestyles are promoted?
• Who benefits?
• What does it mean?
• Who/what might be omitted and why?
• Does it contain bias/stereotypes?

21
(No Transcript)
22
(No Transcript)
23

• One of the casualties of war is truth
• Author unknown

24
Reuters Recalls Altered Photo Fires the
Photographer

• PhotoShop
  Original

25
Edward R. Murrowin the classroom

26
Political Advertising

• Research shows (voters) get more information
  on the issues from political ads on TV spots than
  they get from TV news or the debates

27
Ads Votes Money

• Presidential Campaign TV Ad Spending, 2004

28
Ads Money

• Political advertising is on the rise, according
  to a report issued from BIA Financial Network.
  Experts predict about 22.2 billion will come
  from political ad revenue, an increase of
  7-percent.

29
Language of TV

• Cameras
• Lighting
• Set Design
• Sound Music
• Editing ( post production)
• Makeup, Wardrobe, Expressions

30
Lets watch some ads

• Focus for viewingSetting
  Target audience

31
Unspinning the ads

• www.factcheck.org

32
TV Market Sizes

• 139. Wilmington NC
• 115. Augusta, GA
• 107. Florence/Myrtle Beach
• 101. Charleston
• 97. Savannah GA (Hilton Head)
• 83. Columbia
• 35. Greenville/Spartanburg/Asheville NC
• 27. Charlotte NC/Rock Hill

33
Newspaper Activity

• Each group gets a newspaper
• Using TV news script format, write a 30 second
  news promotion
• using
• 1 international news story
• 1 national news story
• 1 regional or local news story
• 1 weather or sports

34
Media literacy In The Social Studies
ClassroomApplying 21st CenturyLiteracy
Inquiry

• Frank W. Baker
• Media educator
• fbaker1346_at_aol.com