Instagram advertising v/s Facebook advertising

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Instagram advertising v/s Facebook advertising
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• Facebook has more users than Instagram
  because it is used by people of almost all age
  groups. Young users are active on Instagram but
  you cant say which platform will bring you
  benefit. Both platforms are popular, for some
  products Instagram works better, for some
  Facebook works better. There are some factors
  which you need to consider before putting your
  budget.
• Reach
• Engagement
• Demographics
• Creativity
• Facebook owes Instagram but there are
  differences that you must consider when it comes
  to performance.

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Reach-

• Instagram has 800 million monthly users
  while Facebook has 1.2 billion monthly users. You
  may perceive that Facebook advertising is better
  than Instagram advertising but this may not be
  the case. Hashtags on Instagram can bring your
  brands in highlights in a short time. It has a
  strong organic reach.
• Facebook is a wise option when you have to
  increase brand visibility. It is easily possible
  with a specific age targeting option available in
  it. Other than age, there are many other
  targeting options. Location, age, gender,
  detailed targeting, etc.

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Engagement-

• Instagram has more organic reach but on
  Facebook, you need to pay to promote a brand. You
  can use Instagram in your initial stage. Every
  other person follows business pages on Instagram.
  Fashion, styling, makeup, fitness, and all other
  types of business pages are doing well on
  Instagram.

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Demographics-

• Instagram attracts the younger generation
  so Instagram ads expert has to consider this
  factor while designing ads on Instagram. On
  exploring demographics of Facebook you will find
  users of a wide range 18 to 65. A Facebook ads
  expert has to narrow down its targeting on
  Facebook. For instance, women of all ages will
  not be interested in seeing saree ads on
  Facebook. Teenage girls are out of this box.

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Creativity-

• Both platforms offer creative options to
  build attractive ads. However, Facebook offers
  more options for customization. You can tailor
  personalized for a specific group.
• Stories are the better option on Instagram to
  grab the immediate attention of users. It is also
  available on Facebook but it works well on
  Instagram.
• Now, it must be easy for you to choose a
  platform after exploring individual aspects of
  each. Actually no, you still cant say which
  platform will bring success to your business. It
  depends on your business type and needs.

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What about running ads on both?

• As Facebook owns Instagram, you can run ads
  on both platforms even if you dont have an
  account on Instagram. The option is available on
  Facebook for that. It is really appreciated as
  you can kill two birds with one stone.
• At the initial stage, you can put things to
  experiments that can be tailored later according
  to the situation. If you see your ad doing
  better on Instagram stories, you can focus solely
  on that. The issue of low budget is also easily
  tackled by Facebook as it transfers budget to the
  well-performing platform. If Instagram is doing
  well than Facebook, the budget will be
  transferred there automatically.

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Conclusion

• So far we have tried to understand the pros
  and cons of each platform based on targeting
  options, reach, creativity, engagement, etc. but
  still there are a lot of things left to consider
  like cost and algorithms. The budget is not until
  you know the tactics. The basic thing to keep in
  mind is your goal must meet your outcome.

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Contact Us

• Ratan Jha
• Address C 6, 201, Sector 7, NOIDA, UP,
  India, 201301Phone [phone]Website
  https//ratanjhadigital.com/