eCommerce Remarketing: How to Drive More Sales with Paid Ads 2020

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Top eCommerce Remarketing Strategies To Grow
Product Sales Faster
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Introduction

• Just imagine you are shopping from a store and
  come across a nice shirt of your choice. But,
  finding the price too high, you just leave the
  store. After sometime, while enjoying your lunch
  at a restaurant, you find a salesman coming to
  you and telling you that the shirt is still
  available at the store you just visited at a
  discount of 20. You really feel happy about it
  and just buy that shirt. This is nothing but the
  power of remarketing ads.
• Not all of your customers buy from your online
  store in a first instance. Either they find the
  price high, just want to look for other options
  or they need time to decide before they make a
  purchase from your online store. Whatever, maybe
  the reason, they leave your store and you just
  dont benefit out of it.
• The goal of remarketing ads is to bring back
  those 98 customers who didnt convert and
  encourage them to complete the purchase.
• When it comes to remarketing, there are two main
  powerhouses Google and Facebook you can rely
  on.

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Google Adwords Remarketing

• If you are already advertising using Google
  Adwords, you can simply add a predefined Google
  Remarketing Code to your website. This would
  track and add your visitors with the help of
  browser cookies.
• This will enable the websites to display your ads
  to the audience who have already visited your
  online store. Precisely, your past visitors would
  be able to view your advertisement while they are
  going through video on Youtube or reading news
  site.
• This would remind the visitors about the products
  they had liked on your website and thus help in
  increasing your eCommerce conversion rate.

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Facebook Remarketing

• Facebook remarketing ads helps you in targeting
  the Facebook users who have visited your online
  store but left without purchasing anything. You
  just need to install a pixel on your eCommerce
  website pages which displays your ad in the news
  feed on those specific Facebook users who have
  visited your online store.
• This helps you in reconnecting with your audience
  showing them relevant content and tempting them
  to complete their purchase on your store. Also,
  you can display them the ad with a special offer
  on their Facebook news feed when they are logged
  in.
• The customers like the personalized attention
  given by the stores and are likely to return to
  your store for completing their purchase. Also,
  it gives you an opportunity to reach out to your
  huge portion of the audience on Facebook.

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Remarketing Ads for eCommerce

• We have discussed in this post how remarketing
  using Google Adwords and Facebook advertising can
  help in improving conversions of your online
  business.
• So, what are you waiting for? Unleash the power
  of this incredibly powerful tool and stay ahead
  of your competitors. The best thing about
  remarketing ads is that you can connect with your
  customers in every phase of their buying
  journey.
• Regardless of whether you choose remarketing
  using Google Adwords or Facebook advertising,
  just ensure that you keep segmentation in mind.
  That would help you in displaying the right
  advertisement before the right audience resulting
  to definite conversions.
• Obviously, you might be having several questions
  relating to remarketing ads. Just get in touch
  with QeRetail  Your eStore Handyman as we can
  clear all your confusions and help you get
  started with remarketing for eCommerce store.

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