How Language Translation Can Help a Business during COVID-19

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How Language Translation Can Help a Business
during COVID-19
Proper and effective exchange of information is
the key to stay informed and updated amid the
COVID-19 pandemic. And businesses are no
exception. Exchange of information requires
effective communication between all the parties
involved - vendors/suppliers, merchants, and
end-customers. Communication needs a language
and the language needs localization for better
outreach. Lets dig deeper into the importance
of website language translation using a language
translator plugin like Magento 2 language
switcher or any other as per your eCommerce
platform.
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• Better Performance
• To mitigate the spread of the novel Coronavirus,
  most of the companies have either shut down
  their on-site operations or barred customers
  entry completely. It has greatly reduced the
  communication between company owners and
  customers and revenue too. As a result, almost
  all customers across the globe have no option
  but to go online to purchase items.
• Therefore, unless you tap into localized customer
  experience, you cant engage your customers
  online and perform well.
• And website translation with a Magento 2 language
  pack or any other plugin as per your eCommerce
  platform is the first step towards localization
  given you have a website of your own. With
  language translation, you can keep your business
  relevant and competent in the present-day
  pandemic scenario.
• Retention of Customers Trust
• With more and more people around the world
  turning to online sites, a number of scammers
  are using several

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phishing techniques to break into customers
confidential info from the log-in page or the
payment gateway page.
In such a translation experience languages.
scenario of rising security concerns, language
is inevitable to provide a seamless shopping to
all customers irrespective of their native

• Giving them multilingual support, especially on
  highly sensitive pages like the log-in page or
  checkout page using a Magento 2 Language pack or
  any other plugin as per your e-store platform is
  of vital importance to assure them of your
  credibility and security.
• And conveying that your payment gateway is
  secured and complies with all standard security
  measures like two-step authentication, SSL
  certification, etc. in their native language(s)
  drives instant sales.
• Continued and Smooth Business Operations
• Though customers enhanced experience and
  satisfaction is your ultimate goal, you cant
  achieve it without streamlined business
  operations.
• With supply chains, production and other
  operations facing a

setback in the wake of the Corona pandemic,
exchange of information between you and
proper your
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• suppliers/vendors is pivotal. At the same time,
  keeping your customers updated about the
  possible delays or obstructions they may face is
  also a must.
• Several companies have resorted to microsites for
  COVID-19 updates. These microsites are essential
  as they let you pass on full information of the
  ongoing pandemics possible impact on your
  business with full transparency to your
  partners, vendors, and clients/customers.
• However, these sites are of little to no avail as
  long as they dont have multilingual support as
  they wont be able to serve the purpose without
  proper translation into your suppliers,
  partners or customers native languages.
• Enhanced Customer Support and Brand Visibility
• The prevailing period of uncertainty has made
  customers across the globe anxious and led to a
  spike in customer support calls due to their
  ever-growing concerns. With reduced customer
  support staff, handling a high volume of such
  calls from different nationalities is an
  overwhelming task.
• Thus, localizing self-support material like FAQs,
  knowledge bases, or self-service options wont
  only help reduce that increased volume of calls
  but also enhance your customers

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support experience. You can even localize your
common saved email replies to your customers
common questions to reduce your workload and
enhance your support service. Moreover,
localizing your major announcements on your site,
news about your charitable work for COVID-19,
discounted prices, health-related precautions in
the form of slogans, stickies, etc. can help
increase your brand visibility. People will
start acknowledging your company as the one that
prioritizes its customers concerns and commits
itself to mitigate them. You can also localize
the language of your auto-triggered emails,
SMSs, or even surveys for better customer
engagement and experience. These steps will lead
to an increase in brand visibility and
recognition. And help you win customers trust
and loyalty forever and ever. In a
Nutshell Language translation for your business
is crucial amidst the prevailing clouds of
uncertainty. It not only helps you upkeep your
business productivity but also increases your
brand visibility amidst these distressing times.
So, have you geared up for your site translation?
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How can AppJetty Help You Translate Your
Website? At AppJetty, we have the language
translator plugins for the
two most popular ecommerce Language Switcher pl
ugin for
platforms - Magento 2 Magento and AppJetty
Language Translator for Shopify with cutting-edge
features like mass translation, WYSIWYG feature
and more. If you want to explore the features or
translate your site, you can always contact us
at support_at_appjetty.com. Original
Blog https//www.appjetty.com/blog/magento-2-lang
uage-pack-h elpful-for-business-amid-covid