Universal Postal Union

1

• Universal Postal Union
• FUTURE POST POSTE DE LAVENIR ?
• Geneva October 29-31, 2002
• Influence of New Technologies
• on the Postal Network
• over the Next Ten Years
• Luis A. Jimenez
• Sr. Vice President and Chief Strategy Officer

2

• The Mailstream Value Chain

From the composition and creation of a mailpiece
to its final distribution and delivery
1.
2.
3.
4.
5.
6.
7.
8.
9.
Consoli-date Dropship
Data Pro-cessing
List Mana-gement
Postal Process Delivery
Letter-shop
Return Mail
Print
Fulfill
Create
9.
1.
3.
5.
7.
Design create communications piece.
Transaction processing (e.g., billing)
Apply postage, presort.
Aggregate mail enter downstream.
Digitize incoming mail confirm return mail.
4.
6.
8.
2.
Clean addresses and target mail.
Print inserts, catalogues, documents.
3rd party order-taking and fulfillment of
products, books, etc.
Process and deliver in the postal network.
Mailstream Value Chain
Source Pitney Bowes
3

• After the Bubbles

The worst thing a forecaster can dois to be
prematurely right Peter Drucker
Invalid Business Models
Unreal about Rate of Failure
Hope Over Experience
Internet
Startups
Premature Greed
Stock Markets
Telecom
4

• Six Areas of Greater Network Intelligence

Over the next ten years we will see more
intelligence in the mailstream

• Access to the Postal Network
• Content of the Document
• Intelligent Envelope
• Network Capabilities
• New Face of Delivery
• Closing the Message Loop

5

• Access to the Postal Network

Technology has increasingly made services more
accessible remotely
6

• Access to the Postal Network

Postal retail today involves labor intensive
operations for the post and its customers
7

• Access to the Postal Network

24 x 7 remote accesswill free us from the retail
station

• With remote access we will be able to
• Understand all the services offered
• Select service level and compute rate

8

• Access to the Postal Network

Pay remotely with convenient means

• With remote access we will be able to
• 3. Pay with convenient and secure means
• internet postage
• secure and individualized stamps
• intelligent meters
• personalized and secure permits
• credit and debit

9

• Access to the Postal Network

Enter the mail into the post remotely

• With remote access we will be able to
• 4. Induct the mail piece remotely

Self-service Kiosk
Secure Parcel Drop Station
10

• Content of the Document

If paper were invented today, it would be one of
the most revolutionary inventions in history I.
Pearson, BT Labs

• Affordances of Paper
• Glance and Triage
• Skim and Sort
• Portability
• Mark up
• Display

11

• Content of the Document

Paper will continue to be a long-lasting and
highly-preferred medium
Years
Clay Tablets
5000 -10000
Books
100 - 1000
Microfilm
400 - 500
Newspapers
100 - 400
Modern Letters
100 - 200
Magnetic Tape
30 - 100
CDs
5 - 100
Hard Drives
10 -20
Floppies
5 - 10
10
100
10 000
1000
Source Wired
12

• Content of the Document

But paper will begin to evolve for specialized
document applications

• New technologies will bring
• the functionality of electronic media
• to paper
• Digital Pen
• e-Ink

13

• Content of the Document

• A tiny camera mounted on the pen
• Picks up the pens location
• Computes the location from a special paper
• Transmits the coordinates via wireless connection
  to a computer

Logitechs io a digital pen
Source Anoto
14
Running a negative charge through the bottom
electrode turns the microcapsule blue

• Content of the Document

Paper Surface - TOP





Microcapsule filled with dark blue dye and small
white particles with a positive charge
Paper Surface - BOTTOM
Source e Ink
15
Running a negative charge through the bottom
electrode turns the microcapsule blue

• Content of the Document

Paper Surface - TOP

Negative charge through bottom surface turns
microcapsule blue on top





-
Paper Surface - BOTTOM
Source e Ink
16
Running a negative charge through the bottom
electrode turns the microcapsule blue

• Content of the Document

-


-































-

-
-

Combining blue and white dots we can form letters
17
Running a negative charge through the bottom
electrode turns the microcapsule blue

• Content of the Document

18

• Content of the Document

Digital printing and database technologies will
enable personalization and intelligence in
documents

• Short runs
• Personalized content
• Personalized inserts
• Multiple color printing

19

• Content of the Document

Hidden information in an image on the document or
envelope will link a user to a WebPage
Original Image
Digimarc enabled
Exaggerated view. Imperceptible digital data
Source Digimarc
20

• Intelligent Envelope

Information-rich codes on the envelopeenable new
customer services and postal efficiency
ABC Company
POSTAGE CODE
20 Main Place
Mailplace, NY 10010
Content Code
Sender Code
XYZ Corporation
P.O. Box 7595
Receiver Town, VA 20260-7595
Address Code
Activity Code
Tracking Codes/Devices
21
Digital postage (indicia) for direct debit,
service choice, routing and other piece specific
information
ABC Company
POSTAGE CODE
20 Main Place
Mailplace, NY 10010
XYZ Corporation
P.O. Box 7595
Receiver Town, VA 20260-7595
22
Digital postage (indicia) for direct debit,
service choice, routing and other piece specific
information
ABC Company
POSTAGE CODE
20 Main Place
Mailplace, NY 10010
Content Code
Mailer applies code for envelope contents sent
to mailer by Web mail
XYZ Corporation
P.O. Box 7595
Receiver Town, VA 20260-7595
23
Digital postage (indicia) for direct debit,
service choice, routing and other piece specific
information
Sender ID code to tally mail use statistics by
industry, identify sender securely and return
merchandise
ABC Company
POSTAGE CODE
20 Main Place
Mailplace, NY 10010
Sender Code
Content Code
Mailer applies code for envelope contents sent
to mailer by Web mail
XYZ Corporation
P.O. Box 7595
Receiver Town, VA 20260-7595
24
Please show your identity card to get into this
building no matter how bad the photo
is. Security sign at an advertising agency -
reported in The New York Times
25
Digital postage (indicia) for direct debit,
service choice, routing and other piece specific
information
Sender ID code to tally mail use statistics by
industry, identify sender securely and return
merchandise
ABC Company
POSTAGE CODE
20 Main Place
Mailplace, NY 10010
Sender Code
Content Code
Contextual data for address correction and
mailpiece redirection
Mailer applies code for envelope contents sent
to mailer by Web mail
XYZ Corporation
P.O. Box 7595
Receiver Town, VA 20260-7595
Address Code
26
Digital postage (indicia) for direct debit,
service choice, routing and other piece specific
information
Sender ID code to tally mail use statistics by
industry, identify sender securely and return
merchandise
ABC Company
POSTAGE CODE
20 Main Place
Mailplace, NY 10010
Sender Code
Content Code
Contextual data for address correction and
mailpiece redirection
Mailer applies code for envelope contents sent
to mailer by Web mail
XYZ Corporation
P.O. Box 7595
Mailer applies codes for self-tracking of mail on
the Web
Receiver Town, VA 20260-7595
Address Code
Tracking Codes/Devices
Post or mailer applies active tracking device
e.g., RF tag
27
Digital postage (indicia) for direct debit,
service choice, routing and other piece specific
information
Sender ID code to tally mail use statistics by
industry, identify sender securely and return
merchandise
ABC Company
POSTAGE CODE
20 Main Place
Mailplace, NY 10010
Sender Code
Content Code
Contextual data for address correction and
mailpiece redirection
Mailer applies code for envelope contents sent
to mailer by Web mail
XYZ Corporation
P.O. Box 7595
Mailer applies codes for self-tracking of mail on
the Web
Receiver Town, VA 20260-7595
Address Code
Activity Code
Tracking Codes/Devices
Post applies activity codes to analyze work load
and processing times
Post or mailer applies active tracking device
e.g., RF tag
28

• Intelligent Envelope

UNIQUE PIECE IDENTIFIER 386 707 440 252 011
Sender Code
Content Code
Address Code
Postage Code
Tracking Code
Activity Code
29

• New Network Capabilities

We will begin to control the network betterto
satisfy customer needs

• From time-definite, to time-appropriate
• reliability rather than speed or precision
• right place
• right medium hard copy, fax, email
• timely for my needs e.g., when I pay my bills

30

• New Network Capabilities

We will begin to control the network betterto
satisfy customer needs

• Dynamic, real-time redirection
• home
• business
• hotel
• vacation
• convenience stop

31

• New Network Capabilities

Networks will be streamlined to balance total
cost to the post and the customer
32

• New Network Capabilities

Network analysis will enable us to size, design
and locate facilities more optimally
33

• New Network Capabilities

Cameras mounted on sorters will lift the full
image of the intelligent envelope, enabling its
functionality
34

• The New Face of Delivery

Delivery technologies will complement the network
capabilities and the intelligence of the envelope
Data and Payment Capture
Intelligent Mailbox
35

• The New Face of Delivery

Leveraging its large delivery infrastructure, the
post may offer convenience services along its
routes
Pickup and Delivery Services along the Carrier
Route
36

• Closed Loop Messages

The message loop will be closed
Incoming Mail is Digitized and Transferred to a
CRM Process
37

• Closed Loop Messages

The message loop will be closed
Processing Return Mail
38

• Media Convergence

Increasingly, mail will complement other channels
1. AwarenessTV and Mailed Magazine
2. Shopping Compare Select - Mailed Catalog
3. Preliminary Pricing Website
4. Place Order and Negotiate Telephone
5. Order Confirmation Fax
6. Physical Delivery Ground Service
7. Warranties Mail
8. Payment Credit Card Mailed Invoice
9. Customer Service Info. email/Phone
10. Installation In Person
39

• Conclusion

The key issue for all posts in a changing
environment will be to become more efficient
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41

• Universal Postal Union
• Future Post Poste de LAvenir ?
• Geneva October 29-31, 2002
• Influence of New Technologies
• on the Postal Network
• over the Next Ten Years
• Luis A. Jimenez
• Sr. Vice President and Chief Strategy Officer